We continue to give harmful advice. Together with the analysts of DeltaDNA, we tell you how to use advertising to force the user to delete the game.
1. All advertising at the expense of the institution
Someone is able to watch ads for hours for the sake of an extra life, and someone will be forced to quit the game by an excessive number of commercials. But should you really care? Don’t bother trying to figure out what the player is more tolerant of – IAP or advertising. Just play endless repeats of the Boom Beach video. More impressions means more money.
2. Bad timing? No, you haven’t heard
If the player has failed the mission, then it is necessary to immediately load him with advertising. Anger from an unsuccessful session plus dissatisfaction with the commercial will eventually force the user to click “delete”.
delaDNA advises to take into account the emotional state of the player, since this affects not only retention rates, but also the amount of advertising revenue. The more unhappy the player is, the more likely it is that he will not follow the link in the advertisement.
3. To be afraid of advertising – do not play frituplay
The players knew what they were doing. Give them what they expect from a free-play game – advertising, lots and lots of advertising. It is best to start from the first seconds of gameplay.
Do not hesitate, let the advertising banner take up the entire screen. And most importantly – IN NO CASE give the user a chance to close the video.
There is an opinion that you need to show ads for five seconds, and after that the player will decide for himself whether he wants to watch or not. This is nonsense. Twenty seconds of advertising, thirty, forty! Check how much the user can withstand before leaving the game forever.
4. Gameplay is not a hindrance to advertising
Advertising can and should spoil the gameplay. Approach the question creatively. Find out exactly where the ads will annoy the user the most. Use analytics. A video in the middle of a mission, for example, is able to force the player to close the game. Advertising after clicking the “start” button will serve as a reason to delete the project altogether.
In case you still decided to take the easy way and integrated advertising into the gameplay, let the banner cover the controls.