According to eMarketer, the average adult US citizen spends 3 hours and 50 minutes in front of the TV, and uses smartphones for 3 hours and 35 minutes. Analysts are confident that smartphones will bypass TV in 2019.

The number of mobile users continues to grow, which naturally leads to an increase in the number of mobile players. By 2020, 213 million mobile gamers will appear in the United States. This opinion was voiced by the analytical company eMarketer based on the results of its own research.

About $430 million will be spent on mobile advertising in Russia this year.

Spending on mobile advertising in the UK will overtake spending on TV advertising by the end of 2016. This forecast is given by the analytical firm eMarketer.

The analytical firm eMarketer conducted a study. The results showed that mobile advertising sellers do not always understand what drives their audience.

Spending on mobile video advertising is not growing as fast as one might expect. This segment of the market will catch up with its closest competitor, PC advertising, only by 2019,” says the American analytical company eMarketer.

In 2016, $101.37 billion will be spent on mobile advertising, according to the analytical company eMarketer in its research. This is 400% more than in 2013.

About 80.1 million Americans will download paid apps at least once this year. This is only 33.3% of the total number of mobile users in the country, the analytical company eMarketer claims in its research.

According to eMarketer, 55% of marketers consider retargeting as one of the most effective types of targeted advertising. Fiksu has proposed using this mechanism as a service for mobile developers.