About $430 million will be spent on mobile advertising in Russia this year.
This was recently reported by eMarketer.
Despite the significant growth (last year we spent “only” $200 million on mobile advertising), compared to other mobile advertising markets, the domestic one lags far behind. For example, in the United States, by the end of this year, it will reach more than $ 30 billion (annual growth – 51.9%).
By the way, when assessing the Russian market, eMarketer proceeded from a rate of 38.53 rubles per dollar. Considering that now 62.60 rubles are given for one dollar (the rate was relevant on October 21), it is unclear whether it is worth waiting for less dynamics.
However, as Vedomosti writes, eMarketer’s estimate coincides with the forecast of Mediacom agency, according to which the amount of funds spent on mobile advertising in Russia has increased in ruble equivalent by 20 billion since 2014 – to the mark of 27 billion rubles.