The analytical platform DeltaDNA conducted a chamber survey. She asked her clients — mobile game developers — about how they work with advertising in their products.

Unity Technologies has announced its second major acquisition in a year. The authors of the engine absorbed the company DeltaDNA, which specializes in monitoring and analyzing mobile games.

Women are a more valuable customer in the mobile games market than men. The analytical company DeltaDNA reports that women’s spending in mobile titles is 44% higher than that of the stronger sex.

Rewarded video advertising has become the predominant type of advertising in mobile freeplay games. Compared to last year, its share increased from 44% to 58%.

The analytical service DeltaDNA reported that the number of monthly audience coverage exceeded 100 million users. This indicator corresponds to the traffic of game publishers and developers receiving statistics from DeltaDNA.

Game developers do not like advertising and do not use it very confidently, – the analytical company DeltaDNA reports according to the results of its own survey.

It is considered that in mobile games the session should be as short as possible. However, DeltaDNA analysts found a correlation between a long session and a high level of retention.

Paying players prefer not to make very large payments at a time.

Rewarded videos are the most favorite advertising option among freeplay players. DeltaDNA experts told how to work most effectively with this format.

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.

The mobile analytics company DeltaDNA conducted a study to determine whether the ratings in the stores affect the performance of the game. And if so, how. We tell you what the experts managed to find out.

The Israeli company SOOMLA has listed the main mobile analytical platforms in a blog. We have selected a dozen of the most, in our opinion, useful from this list. We share.

Newzoo forms a tandem with DeltaDNA, Team17 will publish a 16-year-old teenager’s game, and EA leaves E3 and opens its own exhibition (there could have been a joke about blackjack, but we resisted!).

DeltaDNA experts told how the creators of the ToysBurg frituplein made the game more profitable.

If all players are treated the same, then some will definitely leave. The approach should be personalized, DeltaDNA believes.

One of the most important metrics of any shareware game is Lifetime Value (LTV), the total revenue of the game received from one client for all time. How to calculate it, – Isaac Roseboom, chief data analyst at DeltaDNA, told in his article. And our friends from SoftPressRelease translated his work into Russian.

The most neutral type of games are runners. Both men and women play it equally,” DeltaDNA found out as part of her own research.

The independent resource Develop compared different analytical platforms. Mobile analytics company DeltaDNA commented on this material. We share a retelling of the article.

In two weeks since the release of the new OS, more than half of iPhone users have downloaded it to their devices. At the same time, there are more paying players among them than non-paying ones. This is reported by VentureBeat resource with reference to information from the analytical company DeltaDNA.