Discounts on bundles in shareware games give the user the opportunity to buy hard currency at a more attractive price. Isaac Roseboom from DeltaDNA analyzed the effectiveness of this strategy in an article for the company’s blog.

The analytical company DeltaDNA compared the key performance indicators (KPIs) of shareware projects of different genres to find out what the market averages look like.

DeltaDNA analyst Isaac Roseboom shared on the company’s blog how the monetization indicators of games on “old” smartphones differ from games on more modern devices. We publish a retelling of the text.

Marketing and analytical company DeltaDNA has launched the SmartAds advertising platform. It is intended for advertising in mobile games.