Companies related to the field of mobile analytics and advertising have become more active in terms of working with major global brands. 

According to the latest report of analysts from comScore for the three-month period from October 2012 to January 2013, Apple continued to increase its market share in the American market.

An article by Ben Holmes, the former director of Playfish and now the main partner at Index Ventures, about the economics of F2P games appeared on the pages of The Wall Street Journal. 

According to the forecasts of Juniper Research specialists, in 2016, users of tablet games will spend over $3 billion on IAP.

The analytical company Apsalar has found out which genres of mobile games are best monetized through micropayments, and which projects should not even be taken up.

The affairs of Mark Pincus’ company are on the mend. Zynga is still not in the black, but hopes to improve its affairs soon with the help of mobile projects and gambling. 

According to Localytics, the most popular “tablets” on Google’s operating system are in the United States. American citizens account for 59% of their use.

Judging by sales for the fourth quarter of 2012, the iPhone remains the main smartphone only in two regions – America and Japan. In all other countries, gadgets based on Google’s OS win by a significant margin.

According to research2guidance, the market for paid applications on the five leading mobile platforms increased by 27% compared to 2011, and amounted to $8 billion.

This is the conclusion reached by Nielsen analysts, assessing the level of smartphone penetration in emerging markets, including Russia.

Mobile advertising revenue in the world in 2012 amounted to almost $10 billion, according to Gartner in its latest report. Moreover, according to its analysts, in four years it will reach almost $25 billion.

“Apple” tablets have overtaken the iPhone in popularity among advertisers: the latter are increasingly being “put” on the iPad, analysts at MoPub say in their new study. About the reasons – in the material.  

Games are one of the most profitable segments of the mobile app industry. It’s not a secret for anyone for a long time. This is stated in numbers by many, including companies such as Distimo and App Annie. The other day, Taptica also shared its opinion on this issue.

According to data from the China Game Indusrty Report 2012, mobile games last year became the fastest growing segment of the gaming market in China. 

Onavo, a company that tracks the usage of mobile applications, decided to find out what is more important for earning – a loyal, but extremely narrow audience or the love of the masses.

The preliminary results of last Christmas were shared yesterday by the marketing company Flurry. According to her, the total number of activations of devices on iOS and Android on December 25 amounted to a record 17.4 million. 

The end of the year is one of the most profitable and productive periods for the mobile application market. This is well known to everyone. The question is, how profitable did it turn out to be on this December 25th?

Marketing company Distimo has published an overview of the global mobile OS market for 2012. According to him, Russia is ahead of all countries in terms of revenue growth from the iPad. 

According to the latest quarterly report of analysts from comScore, the total share of smartphones in the five leading European markets (France, Germany, Italy, Spain and the UK) reached 54.6%.