According to the forecasts of Juniper Research specialists, in 2016, users of tablet games will spend over $3 billion on IAP.
Recall that last year this amount amounted to $ 301 million.
According to experts from Juniper Research, the migration of players from portable consoles to tablets and smartphones will continue in the coming years. Largely due to this, IAP in mobile games (especially in tablet projects) will demonstrate such steady growth.
Considering the “geography” of income from IAP, Juniper Research identified the Far East, China and North America as the main regions. According to her estimate, in 2016, 86% of the mentioned $3 billion will fall on these territories.