Mobile advertising revenue in the world in 2012 amounted to almost $10 billion, according to Gartner in its latest report. Moreover, according to its analysts, in four years it will reach almost $25 billion.
In short, the results of the study, not counting the figures, are as follows: banner advertising is growing faster than search; the Asia-Pacific region dominates the advertising market as a whole. The mobile advertising market itself is growing mainly due to three factors:
Firstly, thanks to the widespread use of smartphones (although, as noted on the Techrunch pages, one of the five smartphones is used as a regular phone – only for sending messages and calls).
The next factor positively influencing the growth of the mobile advertising market is the emergence of new ways of promotion (for example, Tapjoy).
The third positive driver is the withdrawal of advertising budgets to mobile from the traditional media, which today have become less effective in promoting goods.