Strategies are the third highest—grossing genre in the American App Store. They account for 17% of the store’s revenue. Such success of the strategy is partly due to the novelties that bring the mechanics of casual games to the genre. This was told in a recent report by the analytical company GameRefinery.

By the end of September App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

MOBA is one of the most monetary subcategories of mobile strategies. According to Sensor Tower, for the first half of the year, the total revenue of such titles amounted to $ 2 billion. Among the most successful projects were Honor of Kings, Brawl Stars and Mobile Legends: Bang Bang.

In the first half of 2021, game developers spent more on attracting users than developers of any other mobile applications. They accounted for 50% of all UA costs. The marketing company Adjust told about this in its new research.

Genshin Impact has been around for a year now, and it still holds the title of one of the highest-grossing mobile games. Sensor Tower analysts estimated that during the premiere year, the title earned $2 billion only in the App Store and Google Play.

The M&A boom continues in the gaming industry. Sensor Tower found out how the positions of mobile publishers in the United States have changed over the past eight months due to purchases by other companies, and named the largest publishers. Analysts looked at the situation in four mobile categories: puzzles, lifestyle, sports and hyper-casual.

Sensor Tower analysts in a recent study looked at how things were with mobile engagement in the first half of the year. It turned out that although the most gamers play hyper—casual titles every month, mobile shooters have the largest daily audience.

Analytical companies Newzoo and Apptopia have prepared a report on the mobile gaming market. They estimated that by the end of the year, the market’s revenue will surpass the $90 billion milestone for the first time, with more than half of the amount going to Android stores. Nevertheless, the segment will face a number of problems.

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.

AudioMob has found out how British gamers feel about advertising in mobile games. The vast majority of users stated that they do not like video ads. At the same time, they were not against creatives in the audio format.

According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

AppMagic analysts found out which mobile publishers in Turkey collected the largest box office, and which — the most downloads in the first half of 2021.

Adjust has presented a detailed report on the main trends in the mobile market of the Asia-Pacific region (APR) in 2021. We have selected basic information about the games. Key metrics include downloads, installation cost, game session length, and retention.Note: In its study, Adjust used data for the period from January 1, 2019 to May 31, 2021.

In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.

By the end of August App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

Sensor Tower analysts spoke about the fastest growing themes, settings and artistic styles in mobile games in the USA. For example, projects about “traitors” were included in the list of leaders — only Among Us American gamers spent almost $8 million in the first half of 2021.

In July 2018, the French publisher Gameloft released a new part of its racing franchise. She became Asphalt 9: Legends. The analytical company App Annie has estimated that to date mobile gamers have spent over $100 million in this game.

Analytical companies App Annie and AppsFlyer have prepared a voluminous study of the Latin American mobile market based on the results of the first quarter of 2021. In the report: data on player spending, downloads and marketing indicators. We have chosen the most important thing.