All publications by tag «mobile market analytics»

Analytics

AppsFlyer: Mobile game downloads in Africa have increased by 44% since the beginning of the pandemic

In Africa, as in most other regions, the pandemic and lockdowns provoked an explosive growth of mobile gaming. Compared to the first quarter of last year, local users have become more active in downloading games and making more in-app purchases. This is reported by AppsFlyer in a joint report with Google.Note: The study covers the period from the first quarter of 2020 to the first quarter of 2021 (ended March 31).
Analytics

Sensor Tower: annual revenue of mobile sports games in the USA amounted to almost $650 million

Sports games for mobile devices are becoming one of the highest-grossing genres in the United States. According to Sensor Tower, over the past 12 months, the total revenue of titles in this category amounted to almost $ 650 million. At the same time, 20% of the total amount falls on Golf Clash, the authors of which were acquired by Electronic Arts yesterday.Note: All data are taken from June 1, 2020 to May 31, 2021.
Analytics

Study: Record surge in mobile gaming activity will drop by 25% after the end of the pandemic

LoopMe and IDC presented a joint study on the prospects of mobile gaming after the end of the pandemic. Companies have concluded that record activity will fall by a quarter in the next couple of years. Mobile market revenue growth is also expected to slow significantly after a record 2020.The study is based on a survey that involved 3,850 smartphone users from the United States, Great Britain, Japan, Germany, Brazil and Singapore.
Analytics

GameRefinery: Project Makeover generates almost 50% of all match-3 game downloads in the US App Store

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data
Analytics

Liftoff: CPI for casual games on Android increased by 120% on the background of the new IDFA policy

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.