Advertisers from the startup Celtra claim that the CTR of full-screen gaming advertising can be, to put it mildly, a stunning 28.8%.
By game advertising here we mean not game ads, but interactive banners that the user can interact with without going directly to the page of the advertised product.
CTR in non-gaming advertising (but also with video / sound/galleries), according to Celtra estimates, is about 3.9%.
The engagement rate (DAU/MAU) of users in game advertising is also higher – 16.2% versus 10.4%.
Accordingly, if the user has the opportunity to play, the time spent on advertising, on average, increases by 30%.
These parameters are also strongly influenced by which variation of the game such a method of attraction offers. For example, wipey (something like wiping the cover with swipes to see the advertisement directly) shows the highest play rate, but puzzles work best in terms of the amount of time spent on advertising time. Moreover, the more difficult, the better.
In general, the picture is as follows:
And we have such a question: did you put game advertising, what were the results?
Sources: http://www.celtra.com, http://mobilemarketingmagazine.comCeltra develops and supports a solution of the same name for creating and operating ads based on HTML5.
The company’s head office is located in Boston.