About 80.1 million Americans will download paid apps at least once this year. This is only 33.3% of the total number of mobile users in the country, the analytical company eMarketer claims in its research.

The App Store will soon be overflowing with “zombie apps” that don’t have a chance to reach the consumer – that’s what a new study from the Adjust mobile analytics agency predicts.

American users who play on smartphones and tablets spend 57% more time in mobile games than two years ago, NPD Group analysts found. 

2015 may well be a turning point for the mobile games market. This is hinted at by a recently published DAU-UP study, according to which the ROI of Android games in 2014 became comparable to the same within the iOS ecosystem.

Necrosoft Games studio has launched a free service for creating press whales.

As it traditionally happens at the end of the month, App Annie analysts summed up the results of the mobile games market of the previous month. We have an analysis of the report in Russian.

The German marketing agency Quaid Media offers mobile developers to advertise projects using television.

Video advertising in games should be used dosed,” warns Nick Hatter, creator of the giftgaming marketing platform, in his blog.

The vice president of Appsee believes that the developers of mobile applications will be better able to draw any conclusions about the behavior of users – heat maps. 

Com2us invited the stars of the Vine video network and a street artist to advertise the Summoners War game.

Finns from the studio are seriously promoting their match-3 game Best Fiends with the help of the PewDiePie letsplayer.

Everyplay shared an infographic in which she revealed who pays in mobile games and how. We offer the Russian version of the study.

Interactive advertising from mNectar allows the user to play a mobile game directly in the ad itself.  

App Annie a couple of days ago introduced the Usage Intelligence tool, which allows you to track competitors in applications: the number of active users; the average number of sessions per user; the average session time; the total number of sessions and the total time spent in the application.

Gaming market revenues in Southeast Asia have already reached $1.1 billion and will double by 2017, Newzoo claims.

The number of companies engaged in IT marketing doubled in 2014. To date, their number has reached about two thousand.

To increase the performance of the game, you need to add a chat to it, – our colleagues from Venturebeat believe.

Head of the Venturebeat Insight online resource Development Department Michia Rohrssen advises exactly how to promote the app so that it gets into the top App Store.