A “player-oriented” game monetization engine has appeared

The engine allows you to place in-game purchases and/or various mobile advertising options at the same time. Developers will be able to monetize the project in any chosen way, focusing on the behavior and interests of a particular user.

“There are advertising networks and marketing platforms that are needed to increase the amount of revenue. And there are analytical platforms that are needed to understand [user’s] behavior. Our platform combines all of this,” says Fuse Powered CEO John Walsh.”

 

 

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Walsh also claims that the platform is able to predict player behavior: it can guess who is ready to make a purchase and who is tired of the game – and offer an appropriate monetization solution.

Other materials on the topic:

• Fuse Powered acquired Corona LabsFuse Powered is a company that is simultaneously a publisher of mobile games, a mobile analytics service and a developer of the FuseBoxx™ gaming platform.

Founded in 2013. The head office is located in Toronto.