The Tapjoy marketing company is launching a new platform for analyzing and monetizing applications. This is reported by the resource Pocketgamer.biz .
The platform contains tools for IAP monetization and predictive analytics. It also offers various advertising solutions for mobile devices.
One of the key elements of the new platform is called the Future Value Map (FVP). This is a set of tools for “predicting” the behavior of each specific user. Based on the analyzed data, FVP will be able to predict what exactly – IAP or advertising – will generate the most revenue.
The platform is not free, but Tapjoy promises to return the cost of analytics to developers. To do this, it is necessary that the number of views of a full-screen ad is at least four times the MAU of the application.
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