At the end of January, we wrote that a simple Crossy Road game from Hipster Whale studio earned $1 million on video advertising. Yesterday, within the framework of the GDC, it became known that this figure for February increased by another $ 2 million.
Recall that the game is monetized using Unity Ads. Advertising in the game is not shown exactly until the user himself wants to use it to earn game currency.
In addition to Unity Ads, the Everyplay service is integrated into the game, which allows you to record your own passage of the game and share it with friends. The developers claim that more than 600 thousand replays have already been shared. The number of views of some of them has more than ten thousand.
Source: http://venturebeat.com
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Hipster Whale is an independent Australian studio founded in October 2013 by Andy Sum and Matt Hall.