What to pay attention to when creating an advertising creative for TikTok — in your column for App2Top.ru Mikhail Larionov, the team leader of AdQuantum for the purchase of mobile traffic in TikTok and Google Ads, told.

The BuzzGuru marketing platform has found out which mobile games are the leaders in annual spending on influencer marketing. It’s about spending on advertising among bloggers on YouTube. We share the results of the study.

Victoria Tran, community director Among Us, gave some tips to indie developers on working with the community. She spoke about budget planning, the difference between community management and marketing, and the range of main tasks in this area.

What helps to extend the life cycle of the game in the modern PC market? This question was asked by the expert Simon Carless (Simon Carless). He highlighted several common features that are inherent in the most successful titles on Steam in terms of their findability in the store.Carless shared the results in his GameDiscoverCo newsletter.

Game marketing consultant Chris Zukowski explained why developers need to get the first 10 reviews on Steam as soon as possible. This is the key bar, after which the store’s algorithms notice any game and can significantly increase its visibility in the store.Zhukovsky told about this in a small thread on his Twitter page.

These are tough times for targeting. Recently, the European Parliament approved the initial version of the bill, which, among other things, is designed to prohibit IT companies from collecting a number of data about users. We briefly talk about the law.

Game marketing consultant Chris Zukowski shared data on how many vishlist developers usually receive in the first two weeks after the launch of the game page on Steam. He talked about the averages and explained why low performance at the start does not guarantee failure.A small analysis by Zhukovsky is based on data on 58 games on Steam.

AppGallery and the devtodev analytical platform have entered into a partnership. As a result of integration, full analytics on products published in the Huawei app store will be available to users of the services.According to Dmitry Kravtsov, CEO of devtodev, cooperation with AppGallery will allow you to get key data about the platform and help customers of the service to study the behavior of users of this store.

Game marketing consultant Chris Zukowski shared his thoughts on how to properly announce games on social media. He also gave examples of how to report a release, and how not to.

How not to work with streamers? The answer to this question is now known by mihoyo, the developer and publisher of Genshin Impact. During the preparation of the new event, the company presented so many requirements to the content authors that many simply refused to work with it.

The Liftoff platform has announced the expansion of its Mobile Heroes program for mobile marketers. Now it has been joined by specialists from Russia and other Eastern European countries. As part of the program, they will share useful tips and experience in this market.The Mobile Heroes Eastern Europe program started in October.

Banners, videos, pop-ups are the usual tools of promotion in games. Anzu.io suggests working differently. As an advertising inventory, the platform considers game content directly. And with such an offer today, the company enters the market of Russia and the CIS.

Why you should pay less attention to CTR and it’s time to move on to testing CPI on alternative platforms, — they told App2Top.ru representatives of Espresso Publishing and Tenjin.

Mobile role-playing action Marvel Future Revolution was released at the end of August. By the beginning of October, the box office of the game reached $ 30 million, and total installations — 50 million. This data was shared by the analytical company SocialPeta, which also analyzed the advertising campaign of the game at the start of sales.

During the Moscow WN Conference, a round table was held on the topic of advertising creatives. Representatives of Banzai Games, AdSide Media and RoasUp discussed how to work with creatives and what to pay attention to so that they do not harm the games.

The Tapjoy advertising platform presented a study with detailed information about the favorite applications of American millennials and their interaction with mobile advertising.

What happens in game marketing in the Western market is generally known. The situation with the promotion of games in China is much less covered. This is what we talked about with Maxim Laba, the regional director of the Nativex agency, which specializes in UA in its native China.

Global brands are actively pursuing a course of promotion through the gaming industry. From September 21, a limited collection of clothes and items inspired by the images of the fashion house Balenciaga is available in Fortnite.

Indie developer Jan Wojtecki shared his experience in promoting his Pawnbarian bagel. Having no funds for at least some marketing, he managed to collect more than 10 thousand vishlists on Steam by the release. The developer spoke about working with streamers, game festivals and other effective promotion channels.