The BuzzGuru marketing platform has found out which mobile games are the leaders in annual spending on influencer marketing. It’s about spending on advertising among bloggers on YouTube. We share the results of the study.
Top 10 mobile games with the largest budget for influencer marketing on YouTube in 202110. State of Survival
- According to BuzzGuru, in 2021, almost $4.5 million was spent on influencer marketing on YouTube as part of the promotion of State of Survival.
- During the reporting period, State of Survival was mentioned on YouTube almost a thousand times, and 916 of these mentions were advertising. More than 280 YouTube influencers advertised the game on their channels.
State of Survival9. Rise of Kingdoms
- Over the past year, Rise of Kingdoms developers have spent more than $5 million on YouTube promotion.
- Rise of Kingdoms was mentioned in YouTube ads almost 1,900 times, 221 influencers participated in the campaign.
Rise of Kingdoms8. Basketball Arena
- Basketball Arena is notable for the fact that with an advertising budget of $ 7.5 million for influencer marketing, the developers collaborated with only 38 channels. This is a very small amount, considering the size of the budget.
Basketball Arena7. Genshin Impact
- YouTube influencers received more than $8.1 million from its developers.
- In 2021, almost 1,600 mentions of the game were recorded, and only 570 of them were advertising. This is less than 1/3 – quite a big gap compared to the games described above.
The ratio of paid and organic traffic in YouTube videos dedicated to these titles 6. Call of Duty: Mobile
- In 2021, the authors of Call of Duty: Mobile spent almost $8.2 million on payments to YouTube creators.
- The BuzzGuru analytical platform shows 1303 advertising mentions of the game (out of a total of 2107) on 284 channels.
Call of Duty: Mobile5. Monster Legends
- The budget of the game for influencer marketing on YouTube in 2021 amounted to more than $9.1 million.
- 815 Monster Legends commercials were posted on 159 YouTube channels.
Monster Legends4. PUBG MOBILE
- In YouTube ads, the game was mentioned more than 4 thousand times (and more than 4.8 thousand times in general) on 499 channels.
- This cost the game’s budget more than $11.3 million.
Distribution of games with the largest budget on YouTube by genre3. Dragon City
- The budget of the game for influencer marketing on YouTube for 2021 exceeded $ 12.2 million.
- This brought Dragon City 291 advertising mentions (1186 mentions in total) on 287 channels and the third place in our list.
Dragon City2. Free Fire
- The game developers spent more than $13 million on influencer marketing. 494 YouTubers shot 2662 commercials for the game (the total number of mentions exceeded 6.2 thousand).
Free Fire1. RAID: Shadow Legends
- RAID’s budget for influencer marketing on YouTube in 2021 was $18.7 million.
- On 2130 YouTube channels, the game was mentioned 7475 times, of which 6364 mentions were advertising. This is an absolute record according to BuzzGuru.
RAID: Shadow Legends