Investments and transactions

Investments and transactions

“Learning through games”: what LEGO pays attention to when investing in gaming companies

LEGO is open to investing in game studios that would reflect the core values of the company. The Danish manufacturer of designers intends to help enter the market for projects that help users learn and receive new information. To do this, the games must meet five key criteria.Rob Lowe, managing director of Lego Ventures, spoke about the company’s priorities in the field of video games during a speech at GI Live.
Investments and transactions

Take-Two announced the purchase of Nordeus for $378 million. The company enters the mobile football market

Take-Two has successfully gained a foothold in the genre of sports games on PC and consoles. Now the company has decided to extend its influence to mobile by announcing the purchase of the Serbian studio Nordeus — the authors of the mobile simulator of the football coach Top Eleven. The transaction amount may reach $378 million.The official announcement says that Take-Two will immediately pay Nordeus $225 million.
Investments and transactions

Sony will spend over $18 billion on strategic investments, including on gaming services

Sony has announced plans to significantly expand the audience of its online and mobile services. To do this, the Japanese company will allocate over $18 billion, which will be used for strategic investments. They plan to develop gaming services, among other things.According to Reuters, Sony will allocate 2 trillion rubles (about $18.39 billion) for these purposes within three years.
Investments and transactions

Sensor Tower has bought the Pathmatics marketing platform — this is the company’s first M&A deal

Sensor Tower announced the purchase of the analytical marketing platform Pathmatics, which was the first transaction of its kind for the company. Its amount is disclosed. It is known that Sensor Tower will now be able to provide its users with more tools and sources for mobile analytics.Pathmatics confirmed this information on May 24 on its official website.