Nazara has invested in the mobile publishing agency Publishme, which is the largest in the Middle East and Turkey. The Indian gaming company paid $3 million for 69.8% of the shares.With the help of the deal, Nazara plans to strengthen itself in the international market of mobile free-play games.
Today, MENA countries are one of the most actively developing gaming markets. Its volume is estimated at $4.8 billion, and the number of players is 160 million people. Nitish Mittersain, co-founder of the company, notes that Publishme will allow the Indian publisher to become a key player in the Middle East and North Africa.
Now Publishme will join the so-called “Friends of Nazara” network. It consists of gaming companies in which Nazara has a controlling stake. Among them are the Nextwave Multimedia VR studio, the Nodwin Gaming esports firm and the developer of Paper Boat Apps, known for the Kiddopia training application.
Publishme is a Turkish publishing agency that specializes in mobile games. The company provides marketing, publishing, localization and community management services. Her clients include Activision Blizzard, Supercell, Ubisoft, Epic Games, MY.GAMES and Garena.
In March, Nazara Technologies held an IPO, becoming the first public gaming company in India. Its capitalization after going public exceeded $800 million. One of the investors of Nazara is a local billionaire Rakesh Jhunjhunwal (Rakesh Jhunjhunwala), who owns 10.8% of the shares.