For some publishers, working with influencers has become a separate branch of marketing. But how do you choose the right blogger who will truly engage your audience with your game? We explore this with the Head of Marketing at ESDigital Games, Ilya Svanidze, and the lead influencer manager at Polden Publishing, Artem Akimkin.

Most companies have traditionally considered the brands they’ve created or acquired in the past to be their most valuable assets. However, nowadays, what’s more important may be what they are capable of achieving in the future. The release of Gears of War: E-Day is an excellent opportunity to discuss how individual studios are transforming into independent and far more valuable IPs.

Ace Combat is in many ways a unique franchise, and the release of the new installment has become an excellent opportunity to discuss the state of the flight game market. We have analyzed a large amount of data and prepared a detailed report—complete with illustrative tables, graphs, and some not-so-encouraging conclusions.

September turned out to be one of the most eventful months of 2026, especially in terms of the variety of blockbuster releases on PC and consoles. More about the metrics of several dozen key releases can be found in our traditional segment.

The editorial team at App2Top has repeatedly approached developers for opinions on neural networks and received the most polarized responses. From “it’s random that desperately needs human intervention” to “soon AI will create a grand hit for me.” To find out what is closer to reality, we’re discussing with representatives from MidHard, Beresnev Games, Playkot, and other studios.

To mark the release of Control Resonant, we decided to take a closer look at how the project fits into Remedy’s transition to self-publishing games. We will discuss the metrics of the new release, compare its financial model with previous titles, and analyze how the ROI for the Finnish studio changes under various conditions.

On September 22, Graveyard Keeper 2 was released, marking a new hit in tinyBuild’s publishing catalog. This is a great opportunity to analyze the company’s current business strategy and recall the decisions that helped it climb out of a deep financial hole.

The Tokyo Game Show is taking place in Japan from September 17th to 21st. Just like last year, its visitors can explore Russian-developed innovations: the Moscow Game Hub booth showcases 29 projects from 12 companies.

Concerns about a ban on online games for children under 15 in the European Union have not been confirmed. However, the proposed legislation does suggest rather strict regulations. We reviewed the published documents and figured out how the EU aims to transform “child protection” from a safety function into a part of product design.

The “divorce” between Kojima Productions and PlayStation raised many questions. One of them being — can a corporation simultaneously act as a patron for independent creators while adhering to the rules of large public business? Today, we will trace the transformation of Sony’s strategy, which within a few years has radically changed its decision-making system and approach to investments and capital management.

With more than 1 million copies sold at launch, Wardogs is positioned alongside the top releases of 2026. However, behind it lies a lengthy corporate history that is arguably more intriguing than the game itself. Today, we will trace the 12-year journey of the English studio Bulkhead, including mass layoffs, the threat of closure, a risky MBO, and analyze the components of their new project’s success.

Even knowing about the saturation of the niche, indie developers continue to release thousands of 2D platformers annually. To conclusively address the issue, we analyzed a large dataset and prepared a detailed report on the market state — complete with illustrative tables, graphs, and possibly sobering conclusions.

Legislators and regulators in Cyprus are discussing how to identify recipients of the so-called Guaranteed Minimum Income (GMI) and restrict their access to gambling. The discussions arose due to concerns that state benefits might be used for betting by vulnerable households.

This is a 24-page document that refers to the countries as the “Mediterranean corridor of gaming influence and innovation.”

70% of open-world action RPGs with plot elements earn more than $50,000. This and other findings are in our detailed report on the subgenre’s state, marking the successful launch of The Blood of Dawnwalker. The report includes graphs, tables, and interesting observations.

Following the main presentations at Gamescom 2026, we have prepared an extensive report on the winners across various categories. Inside, you’ll find numerous charts and data about viewership, the number of new wishlists, and other metrics related to the games showcased at the German expo. Let’s see for whom this week was the most productive.

The successful release of the Mortal Shell sequel is an excellent occasion to discuss the state of the Soulslike games niche. In this new report, we will analyze not only the metrics of the fresh game from Cold Symmetry but also present a detailed benchmark with data on the most profitable projects and median values of the entire category.

Jeff Kaplan has shaped the look and game design of World of Warcraft for years. Tim Cain became the main architect of Fallout. Ray Muzyka and Greg Zeschuk founded BioWare. You’ve probably played their games, but you might not know the legends by name. However, you definitely know Sid Meier. Because there is no game simply called “Civilization.” There is only Sid Meier’s Civilization.

An investment syndicate has announced its readiness to support promising games not only directly but also through a three-way collaboration with publishers.