Telegram is its own market with its own rules. In this space, the game thrives within the messenger, relying heavily on social mechanics while incorporating the full range of quality free-to-play features. Mistakes in onboarding or the absence of a social core can immediately ruin metrics. In an article for App2Top, the general producer of PlayDeck, Andrey Deltsov, explains why social mechanics are crucial for Telegram games, what requirements publishers have for projects, what mistakes…

Outside of China, the press barely covers the activities of Zhejiang Century Huatong, although today it is one of the fastest-growing gaming companies. In this new business profile, we will delve into the reasons for its success, key hits like Whiteout Survival, and regulatory issues.

Usually, we do not analyze individual deals, but the upcoming buyout of Electronic Arts is a unique case in the gaming industry. Therefore, we delved into the documents and created a comprehensive guide explaining the main nuances, including some that are not immediately obvious.

Valve has a plan. This is a concise way to describe the recent announcement of a new line of gaming devices led by the Steam Machine. Let’s delve into the company’s chosen direction and the prospects opened by the expanding Steam ecosystem.

Just in the past few weeks, NetEase has cut funding for three Western studios. We explore what compels the company to reconsider its investments, what ties the affected teams together, and how applicable this trend is to other Chinese publishers.

Kirill Mukhanov, co-founder of the gaming studio BlackHub Games, in a recent interview with RBC, highlighted the key reasons for the growing interest of brands in gaming collaborations and shared a successful case study. In an article for App2Top based on the interview, he elaborated in detail on what drives this trend and how to maximize its benefits.

Misery was removed from sale on Steam following a DMCA complaint from the creators of S.T.A.L.K.E.R.*, Rospotrebsoyuz decided to investigate Homescapes and Royal Match for manipulative mechanics, NetEase closed Jackalyptic Games — these are the main events in the gaming industry from the past weekend.

Coffee Stain will soon become a publicly traded company, spinning off from Embracer Group. This provides an excellent opportunity to take an in-depth look at its business, which, spoiler alert, showcases remarkable efficiency and resilience. In particular, we will examine the publisher’s finances and estimate its potential market value.

For seven years, Supercell has been unable to expand its catalog of evergreen hits. Squad Busters could have been a game-changer, but it too was recently shut down. Throughout its history, the company has “killed” dozens of games. The reasons and results of this approach are explored in a new comprehensive article.

Yan Yankelowitz, the Business Development Director of Overmobile, shared insights on launching and operating a free-to-play game on Telegram.

Despite a turbulent period, Paradox Interactive remains a leading publisher of strategy games. The key to the long-term success of the Swedish company is a unique strategy that enables most releases to be profitable and demonstrates a margin level of 40%.

The rapidly developing IT sector in Uzbekistan has the potential to meet the global gaming industry’s demand for young and creative specialists. This is the perspective of Azamat Rakhmon-Zoda, head of the office for advanced projects at IT Park Uzbekistan. We share his insights on the country’s game development situation.

Yesterday, the market capitalization of skins for the evergreen hit Counter-Strike 2 dropped from $5.9 billion to $4.2 billion. Today, it fell even further. The reason is the new game functionality that allows some skins to be traded for others. We delve into the situation with expert commentary.

The Chinese giant has spread its roots worldwide—from New Zealand to Canada. Today, we will delve into the company’s internal divisions, external subsidiaries, and minority stakes in other studios.

AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company’s stock price has almost doubled, with its market capitalization surpassing $200 billion. What is driving this rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin’s business can be found in today’s article.

Battlefield 6 is one of the major releases of 2025 that faces potential overshadowing due to Electronic Arts’ ambitious investment in the franchise. Today, we will analyze the key metrics of the new shooter and discuss what its continued success means for the company’s business.

Predicting the success of a particular game can be challenging, but it’s often possible to foresee a lack of potential. Today, we’ll discuss the types of failed indie games and the mistakes developers make, supported by examples and data on the highest-grossing and “overcrowded” sub-genres on Steam.

11 bit studios is one of Poland’s most renowned companies, known for producing hits like Frostpunk and publishing indie titles from third-party developers. Today, the studio finds itself at a crossroads, facing a series of financial challenges. How it arrived at this point is the focus of today’s article.

On September 25, the full release of Hades II took place. We analyzed the game’s launch in detail from the perspectives of revenue, online performance, and other metrics, comparing them with the first installment and titles in similar genres.