AppLovin is a key player in the mobile advertising market. Since the beginning of the year, the company’s stock price has almost doubled, with its market capitalization surpassing $200 billion. What is driving this rapid growth? How did it transform into an AI platform? Answers to these and other questions about AppLovin’s business can be found in today’s article.

Battlefield 6 is one of the major releases of 2025 that faces potential overshadowing due to Electronic Arts’ ambitious investment in the franchise. Today, we will analyze the key metrics of the new shooter and discuss what its continued success means for the company’s business.

Predicting the success of a particular game can be challenging, but it’s often possible to foresee a lack of potential. Today, we’ll discuss the types of failed indie games and the mistakes developers make, supported by examples and data on the highest-grossing and “overcrowded” sub-genres on Steam.

11 bit studios is one of Poland’s most renowned companies, known for producing hits like Frostpunk and publishing indie titles from third-party developers. Today, the studio finds itself at a crossroads, facing a series of financial challenges. How it arrived at this point is the focus of today’s article.

On September 25, the full release of Hades II took place. We analyzed the game’s launch in detail from the perspectives of revenue, online performance, and other metrics, comparing them with the first installment and titles in similar genres.

2025 can confidently be called the year of the rise of mid-budget games priced at $50 or less. This begs the question: what does this mean for the industry as a whole? In today’s article, we delve into the trend in detail, backing up the arguments with figures and other data.

Borderlands is one of the key franchises of Take-Two, which now fully owns Gearbox studio. Today, we will thoroughly analyze the launch of the fourth installment of the series, adding the necessary context, and examine the significance of the new game for Take-Two’s business.

The crisis in modern AAA game development is evident to most developers, with its epicenter concentrated in the USA. What causes it and what consequences does it have for the industry? This is what our extensive feature today explores.

Hollow Knight: Silksong can already be considered one of the major game releases of 2025. In today’s piece, we provide a detailed analysis of the game’s launch from various metric perspectives and compare it to other Metroidvanias and titles in different genres.

We continue to showcase indie teams. Next up is Space Sauce, a team working on a cozy project about a flying letter, Origament: A Paper Adventure.

The companies Xsolla and Futura Digital have announced a free webinar for mobile developers and publishers. The discussion will focus on the impact of the Epic Games conflict with Apple on working with iOS applications. The situation will be examined from two perspectives—legal and business.

Many learned about PlayStack after the phenomenal success of Balatro, although the company has been around for nearly 10 years. Since 2019, the publisher’s revenue has increased 40-fold, and its unique approach to project searching has helped amass an impressive catalog. This and more about PlayStack’s business is covered in today’s article.

The team at Klukva Games, currently preparing for the release of the steampunk roguelike Dead Weight, shared in detail about how they gathered wishlists on social network X.

Maxim Babichev, CBDO of PlayDeck, shared with App2Top which genres are in demand and what the main features of the platform are.

For nearly 30 years in the gaming industry, Rod Fergusson has earned a reputation as a “fixer” of troubled projects—from the console version of Counter-Strike to Diablo IV. In light of his return to the BioShock franchise, we have compiled some striking quotes that reflect his philosophy and might serve as lessons for other game producers.

In the 90s, ego and emotions buried Hasbro’s video gaming ambitions. Now, the company is transforming its business by focusing on creating its own titles and centralized management through Wizards of the Coast. Our extensive article discusses the company’s new strategy and financial situation.

A dedicated landing page has been launched on the WN Hub platform for Russia’s first business publication about the video game industry — the “Gaming Industry” Almanac. The inaugural issue was prepared with the participation of the BlackHub Games team.

The year 2025 will be remembered in part for the sequels of dozens of successful or even cult indie games. However, many of them, for various reasons, ended up overshadowed by their original titles.

On July 22, the programmer, game designer, and composer Julian Jensen, better known as Julian LeFay, who was instrumental in the creation of the The Elder Scrolls series, passed away. We have compiled his notable quotes—on the unobtainable freedom of tabletop RPGs, procedural generation, and how the industry grinds down young developers.