Industry

Premium Industry

A good game is no longer enough: how to advance on social media and UGC platforms in 2026

Have you ever heard the claim that a good game will inevitably find its audience? It might have held true in 2016 when there were only 4,600 games released on Steam throughout the entire year. Meanwhile, in just the first three months of 2026, according to SteamDB, there have already been 5,700 releases. This density has turned the industry into a battle royale, where merely having a good game is no longer enough. Additionally, it…
Premium Industry

Three Stages of Bloober Team’s Evolution: How the Business of the Polish Studio Intends to Become a Leader in the Horror Genre

The history of Bloober Team is distinctly divided into three periods, each representing the company’s pursuit of a new level. We have prepared an in-depth analysis of the Polish studio’s business, highlighting the key principles, development approach, financial aspects, and ambitions for creating games with sales reaching 10 million copies.
Premium Industry

Do press reviews, player feedback, and online opinions affect the value of securities

The stock market does not exist in a vacuum. Yet, from the outside, the reasons behind the stock price of a particular company can be unclear. However, this is not always the case. There are instances where a direct connection can be traced. These are the cases we decided to recall, while also clearly answering the question of whether there is a link between how a game is received and its publisher’s stock market value.
Industry

Mewgenics – the first big indie hit of 2026: Analyzing the game’s success and its exemplary pre-release marketing

On February 10th, a turn-based “roguelike” game about cat breeding, developed by the creator of The Binding of Isaac, was released on Steam. Behind its surreal idea lies a deep gameplay experience that blends several genres. In today’s article, we provide a detailed analysis of Mewgenics in terms of revenue, sales, and wishlists, as well as its marketing campaign.
Premium Industry

How is the organic landscape in the web gaming niche — an overall situation overview

According to various estimates, the annual turnover of the Russian web gaming industry ranges from 10 to 40 billion rubles. Some experts even consider this range to be underestimated. The number of active teams launching and operating their projects on the web is between 3,000 and 6,000. This is also a significant figure. The question is whether there is still room for new products to grow organically in this market?
Premium Industry

Organic Traffic on Steam: General Situation, Channels, Unobvious Sources

Every day, more than 40 million people log into Steam. However, this doesn’t mean that this traffic is sufficient for everyone. Several tens of thousands of products compete for the attention of users, and this number continues to grow. Up to 2,000 new titles are added to the platform each month. In the context of this intense competition, we discussed with market experts how to generate organic reach. Our conversation was with Danila Kamenev, Head…