We continue to upload videos from White Nights 2015. Next up is a master class from Alexey Savchenko, the technical evangelist of Epic Games. At the conference, he spoke about the methods of building a production process on Unreal Engine 4.

Mobile games in Russia in 2014 showed the highest growth rates among other segments of the gaming industry. Vedomosti writes about this with reference to a study by J’son & Partners Consulting.

Usually, if we are talking about Korean games, then either images of large-scale MMO or no less large-scale battlers immediately flash through my head. But our hero today is far from both the first and the second.

We continue to upload videos from White Nights 2015. Ruslan Grigoriev’s workshop from Unity Technologies is next in line. At the conference, he spoke about the interaction of Unity Android and Java.

Yosuke Matsuda, senior managing director of Square Enix, believes that there is no need to expect much from the new game. We can talk about the success of the series closer to the third project. He said this in an interview with the Kotaku resource.

Last week it became known that Instagram plans to open its advertising platform to all advertisers. We asked market participants about what this initiative could lead to.

The American division of the Chinese gaming company NetEase is launching the NetEase Success Fund, which will give independent developers up to $ 500,000 to launch mobile games.

We continue to post videos of reports from White Nights 2015. Next in line is the speech of Mikhail Boldov, Product Manager VK.com . At the conference, he spoke about the future of the VKontakte mobile gaming platform. We also deciphered his answers to questions from the audience.

Last week we published some interesting things: interviews with App Ministry (about themselves) and with Nekki (about Vector 2), as well as about the results of the release of the free version (namely, free, without IAP) Threes! and the earnings of one of the most stylish games of last year – Tengami.

Marketing and analytical company DeltaDNA has launched the SmartAds advertising platform. It is intended for advertising in mobile games.

We continue to post videos of reports from White Nights 2015. Next up is a performance by Moritz Zumbuhl, president of the Blindflug Studio. At the conference, he told the story of the development of the game First Strike.

We continue to post videos of reports from White Nights 2015. Next up is a performance by Mike Huber from IF Games. At the conference, he spoke about the history of the launch of the Perils of Man adventure game.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Ilja Goossens, Director of Development of the TUNE market. At the conference, he talked about how the relationship between paid and organic installations can reduce the cost of buying traffic.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Roman Golovko, Business Development Manager at Paymentwall. At the conference, he and Datcroft Games studio talked about how to increase the conversion of users into paying players.

We continue to post videos of reports from White Nights 2015. Next up is the performance of Pavel Solopaev, the project lead at Jetdogs. At the conference, he spoke about the psychology of interaction of game objects.

Is it possible to be delighted with the game, to consider it brilliant in places, but at the same time not to believe in its success, based on knowledge about the market, about how audiences react to certain approaches? Easily. And Mars Pop is a great example here.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Elena Kutsopal, CEO of Harrenmedia. At the conference, Elena spoke about the theories and practices of the successful launch of a mobile application.

We continue to post videos of reports from White Nights 2015. The second round table from the conference is “Social networks from the point of view of game developers”, which was attended by representatives of Nevosoft, Overgamez, RJ Games, Playkot, Crystal Clear Soft and VK and Odnoklassniki social networks.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Kenny Ye, Director of Development in International Markets at UCWeb. In his report, Kenny mainly talked about UC Browser, one of the largest mobile browsers in Asia.