Japan spends a lot on mobile games. However, success is far from guaranteed for Western developers in this country,” says Serkan Toto, an analyst at Kantan Games studio.

Mobile analytics company App Annie summed up the results of the previous month. In the review for April 2015: the leaders of the world gaming charts of the App Store and Google Play, trends in the mobile industry and much more.

The company WakeApp told App2Top.ru how much organics can be raised from motivated traffic using the example of TAMAGO HD promotion together with LiftApp.

If we compare the parameters of long-term retention, it turns out that two genres achieve the best results: strategy and hidden-object, – said in his article for App2Top.ru Vasily Sabirov, Leading Analyst devtodev.com .

Toy manufacturer Mattel and mobile publisher Animoca Brands have announced a partnership agreement. The companies will jointly invest in the creation and promotion of mobile projects on Mattel-owned IP.

The former head of the Rovio gaming division, Jamie Laes, founded his own mobile gaming startup Futureplay Games. In future projects, the studio will rely not on the usual free-to-play model, but on view-to-play.

Recently, the Russian company ZeptoLab released a big update to the King of Thieves game, in which players got the opportunity to fight guilds. We asked the company’s CEO Mikhail Lyalin about the update, and at the same time asked him to comment on his recent performance at the GamesBeat Summit.

A trial launch of the Age of Empires: Castle Siege mobile game from Microsoft on iOS took place. The title, like many other projects before it, copies the sensational Finnish hit Clash of Clans.

On Thursday, May 28, the Desktop Dungeons “bagel” will appear on tablets.

Subway Surfers developers have announced the release date of their second game, the Blades of Brim role-playing runner.

Revenue from the Zynga Poker game is falling, and users are losing interest in it. The analytical firm SuperData came to this conclusion after analyzing the social poker market.

The appearance of a single SDK catalog for mobile game developers; the answer to the question of why it was easier to develop games at the beginning of the noughties; the top advertising networks in terms of the retention level of users who came from them; this and not only – in our digest of the best materials for the past week.

The largest retention of the first day is among users whose source was the advertising solutions Vungle and AdColony,” AppsFlyer said in its research.

Chartboost, a marketing company specializing in cross-advertising solutions, has announced the launch of three new services.

Xsolla has introduced a universal billing solution for Unity-based games, offering developers a ready-made game store for online projects.

The German company Wooga, which previously produced exclusively games of its own design, acted for the first time as a publisher of a third-party title.

A game about zombie birds (more precisely, about Frankenstein birds) from the Finnish company Small Giant Games with the help of Apple promotion managed to collect 1 million downloads in less than a week.

The mobile app market is waiting for a “perfect storm” that will potentially change the balance of power: independent teams will have more chances to earn, and large companies will stop taking “all the cream”, Pollen analysts say.

The global gaming market will earn $5.4 billion more this year than in 2014, according to analysts at Superdata.