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Investments and transactions

“Learning through games”: what LEGO pays attention to when investing in gaming companies

LEGO is open to investing in game studios that would reflect the core values of the company. The Danish manufacturer of designers intends to help enter the market for projects that help users learn and receive new information. To do this, the games must meet five key criteria.Rob Lowe, managing director of Lego Ventures, spoke about the company’s priorities in the field of video games during a speech at GI Live.
Games

Parents accused Roblox of extorting money from children and compared the game to a casino

The American non-profit organization ParentsTogether has called on the creators of Roblox to stop “luring children” into a game where they “spend thousands of dollars to buy rare items.” According to the parents, the business model of the project is similar to a casino, and its users are subjected to “financial exploitation”.An appeal to the parents and creators of Roblox appeared on the official ParentsTogether website.
Industry

EA appointed a top manager, who was responsible for the development of Call of Duty in Activision, as the head of Battlefield

The head of the hits Call of Duty: Mobile and Call of Duty: Warzone unexpectedly joined Electronic Arts, a direct competitor to Activision. He will lead the development of the Battlefield series and will be responsible for all new games in the franchise.Byron Beede has become the new senior vice president and general manager of Battlefield, IGN reports.
Investments and transactions

Take-Two announced the purchase of Nordeus for $378 million. The company enters the mobile football market

Take-Two has successfully gained a foothold in the genre of sports games on PC and consoles. Now the company has decided to extend its influence to mobile by announcing the purchase of the Serbian studio Nordeus — the authors of the mobile simulator of the football coach Top Eleven. The transaction amount may reach $378 million.The official announcement says that Take-Two will immediately pay Nordeus $225 million.