In a new study, Newzoo analyzed the explosive growth of Fall Guys. Among the key success factors are an agreement with Sony, promotion through streamers, viral marketing and working with the community.The developers of Fall Guys used a set of marketing tools aimed at the rapid growth of the audience and its further retention — the so-called growth hacking.

For the first time since 1989, Nintendo will release only one type of console at a time. The Japanese finished production of all 3DS models and focused exclusively on the Switch.

The investment division of MY.GAMES announced an investment in the Hypemasters studio, which was founded by immigrants from Russia. Now developers are working on creating two mobile projects at once.MY.GAMES Venture Capital (MGVC) has acquired a minority stake in the studio with the possibility of further integration into MY.GAMES.

Yesterday Facebook hosted the annual Facebook Connect VR/AR conference, which used to be called Oculus Connect. We have collected the main news of the event.

Sony‘s official blog has information about how much it plans to sell games from its internal studios for the new generation of PlayStation. Prices will range from $49 to $69 per title.

At the PlayStation 5 Showcase, Sony named not only the price tags for the next generation, but also announced an important component of its PlayStation Plus subscription. Its users on the PS5 will have access to the line of hits of the previous generation of the console.

During the PlayStation 5 Showcase, Sony released information about how much the console will cost and when it will be released.

Apple has responded to Epic Games’ lawsuit with a new 37-page document. The company believes that the Fortnite developers themselves “lit a fire and splashed gasoline into it,” and started the trial as a PR campaign.In its appeal, Apple insists that the current situation was the fault of Epic itself.

IKEA and Asus ROG have announced the production of special furniture for gamers. The model range will include 30 items. They will first go on sale in China, and even there not earlier than next year.The main focus in the IKEA gaming line will be on accessibility and ergonomics.

The Chinese company ByteDance is mainly engaged in social networks (TikTok, Douyin, Helo). But back in January, she began to strengthen her position in the gaming industry. Now ByteDance continues to follow the set course. Recently, the company has opened almost a thousand vacancies for its gaming division.

A free online event on the legal aspects of the gaming business will be held on October 6-7. It’s called the Game Industry Legal Conference. The other day, the organizers of the event published its program.

The creators of Zwift, an online fitness platform that creates a virtual world for runners and cyclists, have raised an impressive $450 million. One of the investors is the CEO of Supercell.

New Day — new records Among Us. The total number of downloads of the game on mobile devices reached 86.6 million. At the same time, almost half of them occurred in the last two weeks.Sensor Tower analyzed statistics Among Us on mobile platforms, where it is distributed for free.

Embracer Group continues to buy studios. Today, the Swedish holding company announced the acquisition of the Dutch developer of VR games Vertigo Games. The transaction amount was €50 million.The purchase was made through a subsidiary of Koch Media.

Today Apple is launching iOS 14 and iPadOS 14 in the world release, and since yesterday developers have been able to submit iOS programs developed using Xcode 12 and the SDK of the new operating system for review. Very soon, such an approach will become the only possible option for a submit.

Newzoo together with PayPal conducted a study of the European esports market. It is expected that the number of women in the industry will continue to grow, and the total audience of esports will exceed 90 million people by the end of the year.

After a series of closures, the French publisher Gameloft made a major purchase. The Other Guys studio, which released the visual novels Linda Brown and Journeys, passed into his hands.

Ubisoft has faced a patent complaint from the manufacturer of energy Monster Energy. This is what influenced the company’s decision to change the name of the game Gods & Monsters to the less sonorous Immortals: Fenyx Rising.

3D developer Maxon won Epic MegaGrant in the amount of $ 200 thousand. The funds will be used to strengthen the integration between Unreal Engine and Cinema 4D.