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Industry

“The average Voodoo hit brings $1 million to the developer”: AYA games about the hyper-casual games market

Five years ago, hyper-casual games were already released. Then one of the first studios in this market was St. Petersburg AYA games. In 2015, she worked with Ketchapp. Today the studio creates hits with Voodoo. Collected 30 million installations in March-May Draw Joust! — one of them. We talked with its founders about how the market and the studio itself have changed over this period. By Artem Merenfeld and Yaroslav Rudakov.