The Yandex analytical service has received a new tool. It is called “LTV and Outflow Predicates”. The service predicts revenue from the existing audience and identifies users who are going to leave the application.

Based on the data of the AppMagic analytical platform, the App2Top editorial board has prepared material on the most downloaded and highest-grossing mobile games of the past month.

The Balatro poker “bagel” crossed the milestone of half a million copies sold ten days after its release. This was announced by the publisher of the game Playstack.

Capcom has announced that it will pay more to both current and new employees of Japanese divisions. Their salaries will be increased at different times.

Gaming expert Simon Carless revealed in a recent newsletter the gross revenue of a number of notable new products in 2024 on Steam. He used data from the analytical service GameDiscoverCo.

Roblox has been accused more than once of aggressively making money from young users. In February 2024, the company received a new class action lawsuit.

The final details of the new session of the GenAI For Business conference dedicated to generative neural networks have been published. It will take place in the USA this month. Among the speakers are representatives of businesses developing their AI solutions.

Canadian indie studio Spearhead Games has announced that it is forced to say goodbye to a significant part of the staff. She made this decision because of financial problems.

The head of Warner Bros. Discovery’s games and streaming division, Jean-Briac Perrette, announced that the company now plans to focus more on service-based solutions rather than AAA games.

On March 4, The Thaumaturge was released on PC, a dark RPG set in Warsaw at the beginning of the 20th century. According to analysts from the Polish bank mBank, the budget of the game could be 15-20 million zlotys, which is about 3.8-5 million dollars. The amount includes the costs of both the development and promotion of the title.

No project has yet managed to displace Helldivers 2 from the first place in the chart of the highest-grossing products on Steam. In the week from February 27 to March 5, the cooperative shooter again surpassed Steam Deck and such hit games as Counter-Strike 2 and Palworld in revenue.

Last week, Owlcat Games studio posted a vacancy for a concept artist for its next project. Among the requirements for the candidate was the experience of working with Midjourney, DALL-E or other neural networks with which you can generate art. This condition caused a flurry of criticism.

Astrum Entertainment conducted a study on female gamers and gender stereotypes in games. To do this, she interviewed more than 9 thousand people. Of these, 7.8 thousand are men, and 1.2 thousand are women.

The series has achieved this result in 28 years. The first part of Persona was released in 1996.

At the end of February, Nintendo’s lawyers filed a lawsuit against Tropic Haze, which developed Yuzu, an emulator for games from the Nintendo Switch handheld console. A week later, it became known that the parties had concluded a settlement agreement.

Together with the Game Finder business partner search service, we continue the cycle of publications about games that are looking for investments and publishers. Next up is material about the Russian studio Aeroplan Games, which is preparing to release a game dedicated to the culture of the Altai Republic.

Last week, the hacker group Mogilevich claimed that it had stolen 189 GB of internal Epic Games data, but did not confirm its words in any way. Now she claims that there was actually no hacking. Moreover, other hackers were her target.

In recent months, a significant part of the gaming agenda has been layoffs. February was no exception. According to the Game Industry Layoffs portal, during the month, gaming companies fired or announced layoffs of at least 2,027 people.

As part of the launch of the course “How to become a recruiter in the gaming industry” on the WN Academy platform, we talked about the specifics of the profession with its author, Marina Lopatina from WN Media Group.