In September 2023, Supercell and the chess platform we launched a collaboration in the games Clash of Clans and Clash Royale. Although the collaboration was unsuccessful for Clash of Clans, it turned out to be extremely successful for Clash Royale.

The analytical company Liquid & Grit wrote about the collaboration indicators in a blog post . We have chosen the main thing.

  • Supercell and we have been cooperating for a month. As part of the partnership, Supercell has added a special Chess Royale mode, a chess-style arena, new characters and other content to Clash Royale. Clash of Clans also featured thematic content, but there was much less of it. In turn, on the website The Spell Chess game mode has been activated.
  • The companies also held a Chess Clash tournament and actively worked with streamers and bloggers. They have signed contracts with more than 15 influencers, whose total audience on YouTube, Twitch and TikTok exceeds 25 million people. In addition, Supercell has released commercials and placed billboards in cities, and I have published articles on my website about why Clash Royale is similar to chess and how chess players can play this game. The companies did not forget about in-game rewards either.
  • Clash Royale users reacted with great enthusiasm to the collaboration with . The video announcing the collaboration on YouTube has received 1.2 million views and almost 500 positive comments. "Chess x Clash Royale is something that I never expected, but that I always needed," reads one of the most highly appreciated comments under the video.
  • The number of views of Chess Clash tournament streams on YouTube channels and Ludwig Anders (Ludwig Ahgren, one of the hosts of the tournament) exceeded 600 thousand.
  • In September, the daily active audience of Clash Royale grew by 1.2 million people. It continued to grow after the completion of the collaboration. In January 2024, the daily active audience of the game was 5.1 million more people than in August 2023.

The size of the daily active audience of Clash Royale on Google Play and the App Store in the period from August 1, 2023 to February 17, 2024

  • As for Clash of Clans, its daily active audience even decreased slightly during the collaboration. According to analysts, it may be a matter of a small amount of thematic content in the game and less in-depth promotion of the crossover than in the case of Clash Royale.

The size of the daily active audience of Clash of Clans on Google Play and the App Store in the period from August 3, 2023 to February 3, 2024

A source: