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A new marketing strategy brought Rust to the top and allowed her to set a record online on Twitch

During the New Year holidays, the Rust survival simulator, released back in December 2013, updated several of its own records at once. Firstly, the peak online gaming on Twitch has surpassed the mark of 1 million viewers. Secondly, the number of simultaneous players on Steam has exceeded 240 thousand.The developers announced about overcoming the milestone of 1 million simultaneous viewers on Twitch on January 3.