Three reports from Facebook at White Nights Moscow 2018. The first speakers were Igor Pashchenko and Alina Chernetsova. The speakers talked about the launch and promotion of mobile games using Facebook solutions.
Then Francis Han spoke, who shared valuable insights and told what to pay attention to when launching the game in Asia.
The block of reports ended with a speech by Orly Tsesis from the Facebook Audience Network. With the help of partners, recommendations were given on the implementation of rewarded video in games, methods for balancing in-game purchases and income with rewarded video, as well as ways to bring users to the necessary actions in games.