Video: Imperia Online JSC about irrational thinking

A report by Tsvetan Rusimov (Cvetan Rusimov) from Imperia Online JSC. The speaker spoke about how the company tripled the number of in-game purchases, as well as about Dan Ariely’s book “Predictable Irrationality: hidden forces that determine our decisions” and showed by examples how to get into the minds of players and manipulate their decisions.