How to work with streamers and whether it is possible to monitor their effectiveness will be discussed at the round table on influencer marketing at White Nights Berlin 2019. We suggest that you first ask questions to its participants. The authors of the top two will receive a premium ticket to the conference.
About the topic of the round table
Influencers, popular in social networks and services of a person, are an important marketing channel. Learning how to work with it is sought not only in the gaming industry. It is not surprising, because its coverage rivals that of television channels.
The problem of this market is its youth. Despite the fact that a lot of money is already being earned on it, and the total audience is estimated at hundreds of millions of viewers, there are almost no formed and understandable practices, methods of working with it.
So there is something to discuss and share.
Participants of the round table
Yiri Kupiainen
The moderator will be Jiri Kupiainen (Jiri Kupiainen).
He is the founder and CEO of the German company Matchmade. The latter deals with the automatic selection of influencers for games.
David Mohr
David Mohr is the CEO of the Korean companies Gamevil and Com2uS in Europe, which are in close partnership.
Both specialize in hardcore anime games. Their most popular game is Summoners Wars.
James Crab
James Crabb is the Director of Marketing and Business Development at Wargaming Mobile.
Michael Albertshauser
Michael Albertshauser is the co—founder of GameInfluencer.
His company is engaged in launching marketing campaigns for game projects.
Ivan Padrez
Ivan Padrez is the head of business development at MediaCube.
Agency. This company specializes in helping influencers promote and monetize content.
Sam aka Chaotic is a gaming video blogger. His channel is primarily dedicated to GTA V. The number of subscribers is more than a million.
Terms of the competition
Write questions for the round table on your social network page by sharing a link to this publication (IMPORTANT: the link must be active until February 12).
In the comments under this material, write “I participate in the contest” and leave a link to your post.
We will announce the names of the two winners after 18.00 on Monday, February 11, right there in the comments.
The tickets won are valid only for White Nights Berlin 2019, they cannot be transferred to another conference. It is also impossible to get a cash equivalent for tickets. If it so happens that you have already bought a ticket, and you have also won, you can take someone with you. Unfortunately, it is impossible to use the won ticket and return the money for the purchased one.