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Ways of global promotion

Hi, I would really like to receive comments from experienced developers and marketers on the mechanics of promotion in American and other English-speaking storrs. What is there? Game, f2p, currently top-1 free overall Russia – itunes.apple.com/us/app/ginger-run/id543489660 .Press releases have been sent out, there are some publications on English-language websites and there are requests for reviews to all major world reviewers, while there are practically no positions in other storrs.