Gumi announced that changes will be made to the preliminary financial results of the year. Instead of the expected profit of $10.6 million, she predicts losses of $5 million.
The Gumi management explains such results for three reasons. The first is that the revenue from the “western” version of Brave Frontier was lower than expected. The next reason is that working with foreign publishers turned out to be more expensive and less controlled than expected. And finally, other titles of the company did not bring Gumi a significant profit.
Due to the recent entry into the stock market, the company was forced not only to report on the results of the year, but also to inform its shareholders exactly how it would correct the situation.
The company has promised to review the monetization strategy for Brave Frontier. Gumi also expects results from advertising its other titles. In addition, the company’s management promised to launch 18 new games. They plan to publish them in Japan. The company also has high hopes for the proceeds from these projects.
Also, the CEO and founder of Gumi, Hironano Kunimitsu, promised not to receive a salary for 6 months. Such a step should demonstrate that the company’s management takes responsibility for the disappointing results of the year.
Other materials: