The focus in marketing is shifting from television to mobile. Mobile advertising budgets are growing, and soon the figure of $ 500 million will become the annual norm, says Stephen Upstone, founder of the LoopMe video advertising platform. He told about this at the Casual Connect Asia event.

Japanese companies Metaps and Hakuhodo Inc. announced a collaboration in which Metaps was able to assess the impact of television advertising on mobile app downloads.

Rumors have not been confirmed that Kabam is going to launch a game based on the movie “Mad Max: Fury Road” (Mad Max: Fury Road).

A preliminary schedule has appeared on the official website of the White Nights 2015 conference, which will be held in St. Petersburg on June 26-27.

Simon Phillips became the CEO of Studio 22cans.

After several months in softlonch mode, a new mobile game based on the Farmville series from Zynga has appeared in the world stores. The title in the match-3 genre is called FarmVille: Harvest Swap.

Over the year, the number of downloads from Google Play has grown 1.3 times, and the platform’s revenue has increased 1.4 times, App Annie reports in its latest research.

The author of the Might and Magic series of games, John Van Caneghem, will develop mobile games. To this end, he founded the VC Mobile Entertainment studio.

Apple is preparing to introduce a new SDK for native applications for its smart watches. This was stated by Jeff Williams, Apple’s senior Vice President of Operations, during an interview at the Code Conference developers Conference.

San Francisco-based studio nWay will publish its ChronoBlade game in China with the help of a local company NetEase.

The Finns, having shot an advertisement with Neeson for the Super Bowl, did everything right. The former Jedi and the star of the Hostage trilogy is now one of the most recognizable and positively perceived stars on American television, Nielsen analysts said.

The launch of a social platform for players took place Player.me . The project has successfully passed beta testing with the help of 37.5 thousand users.

Yesterday, Twitter announced the launch of a new tool within its own analytical service – audience insights.

Publisher and developer of mobile games Scopely has signed a partnership agreement with the studio Digit Game. Companies are going to release games together using existing IP.

The second part of the CSR Racing racer will appear on mobile devices. This is reported by the Gamezebo resource with reference to the statement of Zynga CEO Mark Pincus (Mark Pincus).

Beijing studio Substantial Games has announced the release date of the game The Ember Conflict.

What problems are waiting for the development team today, who decided to create games without attracting third-party investments, – App2Top.ru Nesvit Bogdan, the operating director of Crystal Clear Soft, told in the framework of the second article from the series “Successful startup: is there life after death?”.

The Hipster Whale team will work with the Japanese company Namco to create a game based on the classic PAC-MAN.

The organizers of the DevGAMM conferences have published on YouTube all the lectures from the last Moscow event. There were 47 performances in total.