Lysiane Charest, Director of Analytics at the Execution Lab publishing house, told about exactly how best to use Apple’s analytical tool using specific examples on the Gamasutra pages.

Beijing-based gaming company OurPalm has invested $2.3 million in the Australian team Animoca Brands. In exchange, she will receive 11.11% of the shares of the mobile game publisher and developer.

Filipino startup Loud Panda Interactive encourages downloads of its own game Oh Crop! by paying the best players bitcoins.

At the end of June, the seventh WN Games Conference on the development of mobile and social games was held in St. Petersburg. We talked with the organizer of the event – Business Development Director of Nevosoft Yulia Lebedeva – about the results of the event and its format.

Briefly about our main materials for the past week in one single publication.

The first joint project of Nintendo and DeNA for mobile will be monetized according to the free-to-start scheme. This is reported by the Pocketgamer resource with reference to the speech of Nintendo President Satoru Iwata for the company’s investors.

Game designer and co-founder of Tortuga Team Anton Mikhailov said App2Top.ru the history of the development of the turn-based strategy Braveland, and also shared the financial results of the series.

Hamburg studio Daedalic announced that the iPad version of the Deponia game will be released in August this year.

About half of European developers plan to release games for mobile. This is reported in a study conducted by representatives of the European branch of the GDC.

The Japanese corporation Sony has announced the launch of the crowdfunding platform First Flight. The goal of the project is to promote new business ideas of the company’s employees.

Today, a turn-based tactical strategy X-Mercs from Game Insight has appeared on the virtual shelves of the App Store. Oleg Pridyuk, an industrial evangelist of the Lithuanian company, told about the history of the project at the Unite Europe 2015 conference. We offer a brief retelling of his report.

The Japanese company Gree has changed the value of the hard currency in the Kingdom Age game on the advice of the Tapjoy mobile monetization service. As a result, the project’s revenue from advertising increased by 90%. This was told by the Venturebeat resource.

Mobile MOBA Vainglory from Super Evil Megacorp launched on Android. Its creators shared statistics on this occasion: the MAU of the project is 1.5 million.

One of the oldest Russian gaming companies has announced the relocation of its headquarters from Moscow to St. Petersburg.

With the help of the FabZat service, players will be able to get a real copy of a virtual purchase. The French company believes that this will help developers increase revenue from in-game payments.

At the end of June, it became known that the Appodeal monetization service raised $3.1 million. We talked with the founder of the platform Pavel Golubev about Appodeal, how advertising networks usually work, and also asked how to place banners correctly in mobile games.

The Smash Land game did not pass the softlonch stage. The new Supercell project will be closed on September 1, 2015.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

Rami Ismail, co-founder of the Dutch indie studio Vlambeer, spoke about the mistakes made. They, according to him, cost the company $1.03 million. About this, with reference to Izmail’s speech during the Gamelab 2015 conference, the resource writes PocketGamer.biz .