A service is being launched to attract Pollen360 users. The creator of the service is the Pollen VC venture financing fund.
The target audience of Pollen360 will be small studios that do not have their own marketing department or this department is not large enough.
Mika Levo, head of user acquisition at Pollen VC, noted that the goal of Pollen360 is to support applications and games at the start, so that teams can learn how to quickly and effectively climb to the top by buying traffic.
Recall that the Pollen VC foundation offers developers money for the proceeds that they have yet to receive from the store. The service will complement this service. The money that the game earned in the store, developers will be able to spend on the acquisition of users.
A source: http://venturebeat.com