The new Supercell game continues to be one of the highest-grossing applications in the 9 regions where it was released, and its developments explain the features of monetization and share plans for the balance of the project.
The soft launch of Clash Royale caused not only delight among those who were able to play the product, but also hype around its monetization.
Recall that in the game, for each battle, the user receives a chest with cards. Chests do not open immediately. It takes from 3 to 12 hours to open them. The timer value depends on the coolness of the resulting chest. The timer for the hard currency — emeralds — can be removed. Emeralds are very rarely found in chests, so consider that the only way to get them is to pay for them with real money.
The big timer caused the discontent of many players. Supercell recently commented on such an unusual approach to monetization as follows:
Timers on the chests were created to make Clash Royale available to the widest possible audience of players. If you want to play completely free, as most people prefer, then in this case you can constantly open chests without much stress. To constantly open chests and collect all the rewards, it’s enough to play 1 hour a day.
We want to make a game that people will play for many years and we believe that reducing timers can help us in this regard. In addition, players interested in raising the rating or experimenting with cards can play as much as they want.
Also, the developers of Supercell noted that they played Clash Royale for many months before the soft launch, so they understand that setting up the game will be a constant job. So users should understand: some changes in the balance will occur every month. However, the developers also noted that the current balance is considered very good. Here, according to them, it is important to remember that any card can be strong in good hands.
It should be noted that the disputes over monetization do not prevent Clash Royale from entering the top ten applications in 6 of the 9 countries where it is currently operating. Her lowest indicators are in Norway, where she occupies “only” 16th place in the box office overall top.
Source: Supercell