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Industry April 8, 2016

Three tips for working with rewarded video advertising

Rewarded videos are the most favorite advertising option among freeplay players. DeltaDNA experts told how to work most effectively with this format.
Industry April 8, 2016

Revenue from the sale of VR headsets in 2016 will reach $895 million

For the current year, virtual reality helmets will bring a total of $895 million in revenue to their creators. In terms of sales, mobile headsets will surpass devices for PCs and consoles. The figures were announced by the analytical firm Strategy Analytics.
Industry April 7, 2016

How did Kabam’s Contest of Champions earn $100 million in 7 months?

Vinayak Sathyamoorthy, Senior Product Manager at Zynga, analyzed in detail the reasons why Kabam’s Contest of Champions game has gained popularity. We share the translation.
Industry April 7, 2016

BlueStacks and Twitch launch the first mobile video streaming system on PC

Mobile company BlueStacks has launched BlueStacks TV. Through the Android emulator, users will be able to watch mobile streams from a PC or stream themselves.
Marketing April 7, 2016

DeltaDNA: the longer the first session, the better the performance of the game

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.
Industry April 7, 2016

Unity: mobile players want to “pay” for the game by watching video ads

Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to such conclusions based on the results of its own research.
Digests April 6, 2016

One line (Wednesday – April 6)

Today’s issue: in the lead in views with Twitch — League of Legends and Starcraft 2, Disney has released a clone of Crossy Road (when will it end?), and the young stream service Plays.tv reached a MAU of 10 million.
Industry April 6, 2016

US Congressman accused of embezzling Election funds on Steam games

The US Federal Election Commission has sent a request to Congressman Duncan Hunter in connection with the misuse of sums of money from election funds for video games.
Money April 6, 2016

At the end of 2015, Rovio was in the red

Last year, the authors of Angry Birds earned €142 million. This is €16.3 million less than in 2014.
Industry April 6, 2016

9% of players in Russia are retired

The monthly audience of players in Russia is 43 million people,” the company said in its latest research Mail.Ru Group.
Digests April 5, 2016

One line (Tuesday – April 5)

Today’s issue: the leading game designer Gears of War makes a clone of Crossy Road, the release date of the game about the adventures of Gregory Eisenhorn has been announced, Kingdom Hearts will appear on mobile.
Industry April 5, 2016

The creators of Game of War will launch a cloud platform

Machine Zone reported about the upcoming launch of a cloud platform for third-party teams. The solution will allow companies to process a large amount of distributed data in real time.
Industry April 5, 2016

Rovio is happy with its current games and will spend more on UA

The Finnish company is no longer going to rush between markets and projects. The main course is the development of existing games as services and their support by advertising.
Development April 5, 2016

Unity will start conducting exams on knowledge of the engine

Unity Technologies has launched a certification program for Unity developers. As part of the program, the authors of the engine will conduct exams among developers and make assessments based on its results.
Games April 5, 2016

The stars of “Game of Thrones” and “The Hobbit” will appear in The Bunker video quest

The studio Splendy Games in collaboration with Wales interactive and the Last Chance Films studio will release an interactive cross-platform horror quest The Bunker. The game will star the stars of “Game of Thrones” and “The Hobbit”.
Digests April 4, 2016

One line (Monday – April 4)

Today’s release includes another clone of Clash Royale, a fan remake of The Legend of Zeld, as well as the news that Kevin Hart will receive his mobile game.
Games April 4, 2016

Kefir soft-launchit three-dimensional mobile buttler

The Russian Kefir team, known for such social projects as “Prison” and “In the Trench”, plans to enter the mobile market with a buttler.
Industry April 4, 2016

ARPPU in Game of War is $550 per year

ARPPU in mobile games reaches an average of $86.5 per year. However, in the case of popular mobile projects, the situation looks different. The paying user leaves $550 in Game of War, – the analytical company Slice Intelligence considers.
Industry April 4, 2016

Case study: The impact of the Hockey World Cup on the downloads of a themed game

How much the World Hockey Championship has affected the downloads of the sports game, — App2Top.ru the founder of PlayMobileFree Nikolay Rakushin told.
Digests April 2, 2016

One line (Friday – April 1)

Titan Quest will appear on iOS in more than a month, an update to Baldur’s Gate: Siege of Dragonspear has been released, and the Japanese publisher Capcom will team up with its own mobile division to release games based on Monster Hunter, Mega Man and Sengoku Basara.
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