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Money November 11, 2016

Nexon revenue fell due to the rise of the yen

Publisher and developer Nexon has published a financial report for the third quarter. The figures are higher than in the previous three months, but lower than last year. A possible reason is the rise of the Japanese yen against the dollar.
Marketing November 11, 2016

Playliner: how to encourage the player to make the first purchase?

What solutions do the developers of the highest–grossing mobile games resort to in order for the user to start paying, – the Playliner company told in the latest study “First payment Promotions”. We are publishing the full version of the material.
Development November 10, 2016

Developer’s Library: how to “kill” a character correctly

Mark Brown, indie developer and editor of the Pocket Gamer resource, told how to arrange the death of a character in the game, as part of the Game Maker’s Toolkit video cycle. With the author’s permission, we have prepared a printed version of the material. We share.
Conferences November 10, 2016

White Nights Moscow 2016: round table on web games

App2Top.ru uploads a video from the White Nights Moscow 2016 conference. Next up is a round table on web games, which examines whether Flash should be buried and whether it is possible to make money on HTML5 games.
Industry November 10, 2016

IO Interactive moved to a new office after the release of the latest series of the new Hitman

The release of an action about an assassin with a barcode on the back of his head by episodes may have become a commercial success. Its developers from the Danish IO Interactive received a new office after the release of the final episode.
Money November 10, 2016

In the third quarter, G5 revenues grew by 32%

The revenues and profits of the Russian-Swedish company G5 Entertainment increased significantly in the third quarter of this year, according to its quarterly report.
Industry November 10, 2016

An expert council on the Russian gaming industry has been established

Representatives of several leading Russian and foreign companies have announced the creation of an association that will develop the gaming industry in Russia.
Marketing November 10, 2016

Advertising in mobile games is a necessary evil according to most developers

Game developers do not like advertising and do not use it very confidently, – the analytical company DeltaDNA reports according to the results of its own survey.
Industry November 10, 2016

Wooga closes office in Japan

The authors of Jelly Splash have not had the most successful year. After the dismissal of 40 employees and the dissolution of Black Anvil Games, the company closes the Tokyo office.
Conferences November 9, 2016

White Nights Moscow 2016: iLogos on the art of building connections

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Elena Lobova from iLogos. In her speech, she talked about how to properly engage in sales in the industry.
Marketing November 9, 2016

6 types of paying players

What are the paying users and how to work with them, – said the marketing company Optimove. We present a brief version of the material about the typology of the most coveted players by developers.
Development November 9, 2016

How to create multiplayer maps for Call of Duty

How to assemble a map for a multiplayer shooter,” said level designer at Treyarch and Call of Duty fan Muhammad Ayub.
Industry November 9, 2016

The longer the first game session, the higher the retention

It is considered that in mobile games the session should be as short as possible. However, DeltaDNA analysts found a correlation between a long session and a high level of retention.
Marketing November 9, 2016

Mobile Strike is the leader among games in terms of the number of advertising views on Facebook

In the third quarter of 2016, MZ apparently spent the most money on Facebook promotion among all gaming companies. Her games are the leaders in views in the United States.
Industry November 9, 2016

Head of the mobile PR direction Mail.Ru Group is back in the gaming press

Vasily Ryabov, who headed the mobile PR department for three years Mail.Ru Group, announced its return to the “GURU Corporation”, which owns a gaming resource GameGuru.ru .
Marketing November 9, 2016

The average price of a long–term mobile player in the USA is $5.3

Games don’t have the most expensive long-term users. Traffic for travel applications, on average, turns out to be more expensive.
Conferences November 8, 2016

White Nights Moscow 2016: Playrix about games as a reflection of the company’s culture

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Tanya Evdokimenko from Playrix. In her speech, she talked about how the corporate culture of the company and its products can be connected with each other.
Conferences November 8, 2016

White Nights Moscow 2016: 101XP about the Asian market

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Ilya Salamatov’s performance from 101XP is next in line. In his speech, he spoke about the peculiarities of the Asian market.
Conferences November 8, 2016

Game Insight: “Due to the cost of entering VR, Russia is in a losing position”

Mobio Talks within the framework of White Nights Moscow 2016, which took place on October 11-12, took several interviews with the speakers of the conference. Today we publish a conversation between Mobio Executive Director Sergey Konovalov and Andrey Ivashentsev, Chief Innovation Officer at Game Insight.
Industry November 8, 2016

Pokémon GO is the highest–grossing iOS game in the USA by the end of October

The mobile game about Pikachu is still the highest-grossing in the USA, but in Europe Clash Royale earns more on the App Store.
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