Newzoo analyzed data from 4,600 titles and assessed the visibility of games on Steam. In short, relying solely on the platform’s built-in tools to attract users is insufficient.

The gaming marketing expert Chris Zukowski reminded developers of an important benchmark for success in games on Steam. He discussed this at the GDC 2025 conference.

Yesterday, on March 20, VK Corporation published its annual report for 2024. According to the report, the company is facing significant challenges—it ended the reporting period with a loss and considerable debt. Additionally, its gaming division is losing its audience.

Square Enix has filed a lawsuit against one of its former contractors. The main accusation is the illegal use of intellectual property under the Front Mission brand.

This article discusses how mobile game publisher Mattel163 successfully advertised Phase 10 in the US, Japan, and European markets through a partnership with the advertising platform Gamelight.

Ubisoft shared the initial results for Assassin’s Creed Shadows. In less than 24 hours after its release, it engaged over a million players.

On April 4, the spring session of the WN Conference will be held in Germany’s capital. It will feature a showcase of game projects. Currently, the organizers are collecting applications from teams.

The Communications Workers of America (CWA) has announced the formation of an association for all video game industry workers, regardless of the companies they are affiliated with.

Johan Pilestedt, the creative director of Arrowhead studio, delivered a speech at the GDC 2025 conference. Specifically, he discussed the current crisis in the gaming industry.

In the development of Aliens vs Zombies: Invasion, the studio Game Gears, which is part of the GDEV holding, actively employed AI. How exactly these tools helped optimize production is detailed in a column for App2Top by Alexander Vaschenko, the CEO and AI evangelist of the studio.

The analytics company Newzoo shared the ranking of the top-grossing and most popular games on PC and consoles for February 2025.

The CEO of Housemarque, Ilari Kuittinen, shared the first details about the studio’s new game, a shooter with roguelike elements called Saros.

After being delayed twice, the global release of Assassin’s Creed Shadows finally took place. The game marks not only the return of the franchise but also Ubisoft’s departure from a whole series of its usual practices.

Analyst Mat Piscatella from Circana shared a monthly report on the state of the gaming market in the U.S. Despite a wealth of new releases, overall revenue continues to decline.

On March 18, mo.co, a new action RPG from Supercell, was released on mobile devices. This marks the seventh game by the Finnish company to reach a global launch. However, this time the company adopted a new strategy for launching its projects, choosing a different approach.

Matt Lewis, Vice President of Product at Activision’s mobile division, shared insights about the launch of Call of Duty: Mobile and the lessons the company learned from this experience.

Media views and mentions are meaningless if not supported by numbers from Steam. This observation was recently shared on LinkedIn by Artem Shcherbakov, the founder of ROAR Games.

For its presentation at GDC 2025, the analytics firm Newzoo prepared an overview of the state of the gaming industry. Below are key insights about the PC market.

The phenomenal commercial success of just a few gaming studios has provided a powerful boost to the entire Turkish gaming industry.