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Marketing October 27, 2017

Appodeal: “Our advertising turnover is about $5 million per month”

How are things going with one of the brightest mediators of mobile advertising – Appodeal? How much does he earn? How does it work? Why did you buy Corona? How much is estimated by potential buyers? Answers to these questions in an interview with the founder and CEO of the company Pavel Golubev.
Games October 27, 2017

Resident Evil 7 has doubled the average duration of VR sessions on PS4

The average gaming session in the virtual reality mode of the horror Resident Evil 7 lasts twice as long as sessions of other VR games for PlayStation 4, according to Sony.
Games October 26, 2017

Seriously conducted a softlonch of a new game on the Best Fiends franchise

The Finnish mobile developer has seriously launched a new Best Fiends Rivals title in the softlonch, belonging to the Best Fiends puzzle franchise.
Development October 26, 2017

GameMaker Studio 2 has received support for the Xbox Live Creators Program

The developer of GameMaker Studio 2, YoYo Games, has agreed with Microsoft to provide users of the engine with access to the Xbox Creators Program.
Marketing October 26, 2017

Adventure game ads have the highest CTR

Which genres of commercials work best? Such a question was asked by AppLift analysts. They found out that the most effective video shows that promotes games in the genre of adventure (Adventure).
Conferences October 26, 2017

White Nights Moscow 2017: Ubisoft about influencers you don’t notice

A report by Alessandro Canossa from Ubisoft. Using the example of Tom Clancy’s The Division players, the speaker talked about how a special group of influencers from social networks can influence the rest of the free-to-play game community.
Industry October 26, 2017

The British government has promised to delve into the problem of gaming loot boxes

The UK government has responded to a civil petition to recognize video games with loot boxes as a form of gambling entertainment and to introduce age restrictions on such titles. Officials promised to study the problem more deeply and respond if necessary.
Industry October 26, 2017

Jason Schreier: “Video games destroy those who develop them”

Game development is not the healthiest activity today. This is the opinion of Jason Schreier, editor of Kotaku and author of the book about the difficult life of developers “Sweat, Blood and Pixels”. Why so, he told on the pages of The New York Times. We offer a short translation of the material.
Games October 26, 2017

Shipments and digital sales of the Final Fantasy XII remaster exceeded 1 million copies

Square Enix has shipped to stores and sold “digitally” over 1 million copies of the role-playing game Final Fantasy XII: The Zodiac Age for PlayStation 4.
Industry October 26, 2017

Gameloft has stopped supporting games for Windows Phone

French mobile game developer Gameloft has rolled back support for titles for the Windows Phone mobile platform.
Marketing October 26, 2017

Twitter will show ad targeting

The Twitter microblogging service will add information about the target audience of advertisements placed on the platform.
Platforms October 26, 2017

Digital gift certificates have appeared on Steam

Valve has added digital gift certificates with a fixed face value to the Steam game store. They can be used to replenish the Steam wallet of another user of the platform.
Money October 25, 2017

Gamers Spent $8.3 billion on Digital Games in September

September turned out to be hot. The players have shaken up their money by $8.3 billion. Most of the evergreen presidents went into the pockets of the developers of League of Legends, Destiny 2 and Fantasy Westward Journey.
Industry October 25, 2017

Microsoft has discontinued the release of Kinect

Microsoft has announced the discontinuation of the Kinect contactless controller.
Conferences October 25, 2017

White Nights Moscow 2017: fresh analytics on the gaming market from Nevosoft

We are starting to publish video materials from the White Nights conference held in Moscow on October 10-11!
Conferences October 25, 2017

Report on White Nights Moscow 2017 from GameGuru

Very soon we will start posting video presentations from White Nights Moscow 2017. We offer to pass the time before their performance by reporting on the conference of our colleagues with GameGuru.
Industry October 25, 2017

App Annie: the most downloaded and profitable games of September 2017

App Annie analytical platform has published game download and sales charts for September. Among the world leaders are Honor of Kings, Subway Surfers and Lineage M.
Marketing October 25, 2017

GTA fans more often than others advise the game to others

The Grand Theft Auto gaming franchise is being promoted by its fans more actively than others, according to a new study by Newzoo on the loyalty index (Net Promoter Score, NPS) of the most popular franchises in the video game industry.
Development October 25, 2017

Unreal Engine 4 has received a new update: it has three-dimensional lighting maps and AR

Epic Games rolled out a new version of Unreal Engine 4. The update was the eighteenth large-scale update of the engine. Among the key innovations are three–dimensional maps, lighting and extensive AR support.
Industry October 25, 2017

One video game out of four is successfully funded on Kickstarter

On the Kickstarter crowdfunding platform, there are three failures for one successful video game financing campaign.
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