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Marketing February 13, 2020

IAP accounts for only 29% of mobile games earnings. The rest is advertising

AdColony asked game developers what type of monetization is responsible for most of the revenue. According to their estimates, 44% of revenue comes from video advertising, the share of micropayments is slightly more than a quarter.
Industry February 13, 2020

The organizer of The Game Awards refused to participate and produce E3

E3 in its current form is uncomfortable and uninteresting to the audience, according to Geoff Keighley, founder of The Game Awards. He was one of the organizers of the exhibition, but decided to ignore it for the first time in 25 years.
Industry February 13, 2020

EA will turn the developer of the latest Need for Speed games into a service center and return the Criterion series

Swedish Ghost Games will be transferred from game development to servicing other EA divisions. In recent years, the developer has been making games of the Need for Speed series. Now the franchise will return to Criterion Studio.
Money February 12, 2020

Pathfinder: Wrath of the Righteous scored a million dollars on Kickstarter in a little more than a week

The new isometric role-playing game of the Russian team Owlcat Games shows excellent results during the crowdfunding campaign. Since its launch on February 4, the project has attracted a million dollars.
Money February 12, 2020

Lineage 2M earned $152 million in the first three months of sales. This is a bad start by the standards of the series

Available exclusively in South Korea, the Lineage 2M mobile novelty is among the top 10 highest-grossing games in the world for the second month in a row. Since the release on November 25, her earnings have reached $152 million.
Industry February 12, 2020

Samsung and Microsoft have established a partnership in the field of cloud gaming

Samsung and Xbox have entered into a partnership in the field of cloud gaming. The companies are working together on a kind of streaming solution.
Money February 12, 2020

Two more studios have attracted strategic investments from AppLovin

AppLovin marketing company has invested in two game studios. Its new strategic partners are Clipwire Games and Geewa, specializing in mobile.
Industry February 12, 2020

The Stoneshard bagel of the Russian Ink Stains Games has been in the top 10 sales leaders on Steam for the second week

On February 6, Stoneshard from the Russian Ink Stains Games was released in early Steam access. Now the project is on the 5th place in the regional top of the highest-grossing games of the week.
Industry February 11, 2020

Sony has filed a patent for an AI assistant. It tells you how to complete the game using microtransactions

Sony will offer players to beat difficult bosses using IAP. The company is trying to patent the corresponding AI assistant.
Industry February 11, 2020

ironSource has launched Supersonic Games, a developer and publisher of hyper—casual games

The ironSource network has recently opened its own gaming company — Supersonic Games. It already develops and publishes mobile games with advertising monetization.
Business February 11, 2020

UPDATED: Supercell is not going to change the game development policy. Its revenue for the year amounted to $1.56 billion

Supercell CEO Ilkka Paananen summed up the results of 2019. In his post on the official website of the company, he talked about maintaining the previous principles of development and shared information about the studio’s revenue.
Industry February 11, 2020

Tencent invested money in the authors of Spec Ops: The Line

Tencent is once again investing in the West. The publishing house was supported by the German studio Yager Development.
Industry February 11, 2020

It became known how much Sony’s purchase of Insomniac Games cost

The purchase of Insomniac Games cost Sony $229 million. The deal was reported in the summer, but its value became known only now.
Analytics February 10, 2020

AppMagic: the most downloaded and highest-grossing mobile games in January 2020

By the end of January App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.
Industry February 10, 2020

The developers of System Shock 3 have been fired from OtherSide Entertainment. The future of the game and the studio is in question

The System Shock 3 team was disbanded, the project remained unfinished. And it seems that the future of the OtherSide Entertainment studio itself is under threat.
Analytics February 10, 2020

myTracker shared a profile of a mobile gamer in Russia

How do Russian residents behave in mobile games, how much they pay and what kind of conversion they show, — the analytical service myTracker recently told.
Money February 10, 2020

The income of the New Zealand game dev has more than doubled in two years. But the market lacks personnel

The income of the New Zealand game dev for the 2019 fiscal year exceeded $131 million. Since 2017, the turnover of the local industry has more than doubled.
Industry February 7, 2020

The union persuaded the publisher Nexon to raise salaries to employees by 6.8%

Nexon will raise the salaries of its employees at the request of the union. Before that, no publisher in South Korea had openly declared such intentions.
Analytics February 7, 2020

Research: Why is the gaming industry changing jobs?

How often do people move to a new job in the gaming industry, what factors influence this, how widespread is “hunting” — these and many other questions are answered by the results of a study that we jointly conducted App2Top.ru and a job search service TalentsInGames.com .
Industry February 7, 2020

TikTok developer has begun expansion into the mobile games market

In the Chinese New Year, three projects of ByteDance, the developer of TikTok, entered the top 5 most downloaded games in China at once.
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