As part of the App2Top special project dedicated to the Casual Connect conference, Igor Bukhman, co-founder and president of Playrix products, told us about the reorientation of casual games to mobile platforms and the dominance of the free-2-play model in them.

According to the results of the third quarter, the conversion of contextual advertising on iOS devices is almost twice as high as Android’s, Adobe reports.

Yulia Lebedeva from Nevosoft, as part of a special project for the Casual Connect conference, told us about the audience of mobile games, shared her thoughts about the possibility of cloning popular projects, and also noted that you should not be skeptical about the market of Russian–language mobile games – it is quite possible to earn money on it.

According to the Buffalo Studios staff, 80% of the revenue of the mobile version of Bingo Blitz is provided by users who have linked the game to their accounts on the Facebook social network. 

On the eve of Casual Connect Kiev, we talked with John Holland, COO of Big Fish, one of the largest “fish” in the casual and now mobile games industry.

Yesterday, Wooga announced that the Diamond Dash game has achieved 30 million downloads since its release on iOS in December last year.   

According to the 9to5mac resource, Apple has started testing the first update to iOS 6, which will fix a number of fatal errors of the latest version of the axis.

The three-day Casual Connect conference starts tomorrow in Kiev for the 7th time. Editorial Office App2Top.ru I prepared a special project by interviewing the leading companies of the casual games market, which are now actively developing in the mobile direction. But first we want to introduce you to Jessica Tams, Executive Director of Casual Games Association.

Opened this summer, the European division of the large Japanese multidisciplinary media corporation Marvelous AQL announced the launch of a new indie developer support program called MarvDev. As part of this initiative, developers of mobile f2p games will receive assistance in financing, advertising and solving the problem of attracting users.

Speaking at the Korea Games Conference in Seoul, the executive director of App Annie Bertrand Schmidt (Bertrand Schmitt) said that from January to August in South Korea, the revenue of the official Android app store grew more than six times and overtook the revenue from the App Store.

Unofficial information has appeared about the search giant’s plans to demonstrate a whole line of gadgets under the Nexus brand at the presentation on October 29.  

In terms of tablet sales for the fourth reporting quarter, Apple surpassed itself. The company has set a new record by selling more than 18 million iPad tablets.

Good afternoon. 

The popular franchise of the Texas company Gearbox Software will soon honor mobile platforms with its presence as a gaming application.

The Ministry of Education of the Russian Federation decided to adopt Apple’s experience in introducing high-tech devices into the educational process.

The number of downloads from Google Play in India has increased by 400% over the past year. Users of the country that gave the world the Rig Veda and the Mahabharata have installed more apps in the last six months alone than in the previous three years combined. 

According to the Android Police resource, one of the key changes to Android 4.2. will be support for “multi-profile”.

Apsalar company from sunny California has developed a tool capable of real-time tracking the effectiveness of Facebook ads in the mobile segment. 

The most interesting articles and materials of App2Top last week: even games that are not in the top hundred cash applications can earn several hundred thousand dollars every month; there are 1 billion active smartphones in the world, Carmageddon has been released on iOS and much, much more.