Zynga has decided to diversify its portfolio with marketing assets. It includes the Chartboost platform, specializing in mobile advertising and monetization. It cost $250 million.

Zynga intends to move its mobile franchises to PCs and consoles. For these purposes, the publisher acquired the studio Echtra Games, known for action / RPG Torchlight III.The amount and other details of the transaction were not disclosed.

Zynga games will appear on consoles and PCs. During a conversation with investors, the company announced that it was interested in cross—platform projects. The publisher has already started development and intends to release the first titles by the end of 2021.

Chinese industrial giant Tencent is going to acquire another major asset. The network started talking that Take Two Interactive, Electronic Arts or Zynga can join the ranks of the company. The latter is called most often.

Another industry veteran has launched a gaming startup. This time we are talking about Marcus Segal and Michael Pagano Doom from Zynga. They founded a studio that will focus exclusively on VR projects.

Zynga has published a study on the behavior of users of its mobile games and their attitude to advertising. It turned out that the company’s projects are played mainly by parents, and the overwhelming number of respondents launch games to escape from reality.Zynga prepared the report jointly with the National Research Group.

How Zynga looks at game design, — the leading designers of FarmVille 2: Country Escape, Poornima Seetharaman and Vimal Sathish, told at the online Talents in Games Conference.

Zynga has published a report for the third fiscal quarter of 2020, which in many ways became a record for it. During this period, the publisher earned $ 503 million, not least thanks to the studios purchased earlier.Key data for the third quarter

The era is gone. FarmVille will stop working on Facebook at the end of this year. The reason is the unwillingness to translate the project to HTML5 after the decision of the social network to stop supporting Flash games at home.Recall that the official reason why Facebook “closes the valve” to Flash games is the termination of Adobe Flash Player support in all browsers.

A new gaming unicorn has appeared in the industry — Playco. It was launched by Zynga co-founder Justin Waldron and one of the creators of the HTML5 websocket Michael Carter. The company will be engaged in instant social games, “which will be played by billions of people.”

Voodoo has won in court over competitors from Rollic, which are owned by Zynga. The French publisher accused the company of plagiarism and now hopes that this case will set a precedent in the field of hyper-casual games.Voodoo sued after Hero Games studio released an update for the Wood Shop game (Rollic is the publisher).

Turkey’s economy is going through hard times, but this does not prevent the gaming segment from flourishing. Over the past five years, Turkish startups related to mobile games have received investments of $2.4 billion.

iOS 14 has not yet been released, and Apple has not yet tightened its policy towards IDFA, as the gaming market has already felt the consequences of the upcoming changes. Shares of Zynga Studio fell by 4.86%.

Today, as part of the publication of the report for the second fiscal quarter, Zynga announced a new deal. She buys the Turkish publisher Rollic Games. The latter is among the top 25 most successful hypercausal companies on the market.As a result, 80% of the shares of mobile developer and publisher Rollic will be transferred to Zynga.

Today it became known about the gaming deal, which threatens to become the largest in recent times. American gaming giant Zynga has agreed to acquire the Turkish studio Peak Games for an astronomical sum of $ 1.8 billion.

The forced transition to “remote” turned out to be difficult for a number of gaming companies. But not for Zynga. Its chief operating officer Matt Bromberg is confident that the staff “could work from home forever, if necessary.”Empires & Puzzles

Zynga has introduced a new type of monetization in Words With Friends. A link to the Amazon Prime service has appeared in the word game. His subscribers will be offered free exclusive rewards in the title.

The publisher of Zynga was sued. The company is accused, among other things, of hiding the leakage of personal data of millions of users.

Mobile Empires & Puzzles has earned half a billion dollars in two years. Its installations for the same time amounted to 41 million. Most of them fell on Russia.