in-game advertising

Marketing November 10, 2021

Anzu.io it enters the Russian-speaking market. The service is engaged in native integration of advertising into games

Banners, videos, pop-ups are the usual tools of promotion in games. Anzu.io suggests working differently. As an advertising inventory, the platform considers game content directly. And with such an offer today, the company enters the market of Russia and the CIS.

Marketing July 5, 2021

Electronic Arts has rejected information that it will embed video ads in its games

One of the most high-profile topics of last week was the appearance of the playerWON platform. Its goal is to embed commercials in console and PC games. However, Electronic Arts rejected reports of signing an agreement with the new site. The publisher is not going to introduce such advertising into its games yet.This was announced by an EA representative in an official comment to PC Gamer.

Analytics April 23, 2021

Study: revenue from advertising in Chinese mobile games exceeded $1.5 billion in 2020

The Beijing-based analytical company QuestMobile shared the results of a study of the advertising market in China for 2020. Mobile games earned 10 billion yuan from advertising, but this is only a small share of the almost trillion-dollar market in China.The data was also published by the GameLook portal.

Games October 19, 2020

In NBA 2K21, there are video inserts with ads that cannot be missed

The developers of the NBA 2K21 basketball simulator found themselves in the center of a new scandal. The game, which is sold for full price, has promotional video inserts during downloads. You can’t skip them or disable them in the settings.

Industry May 30, 2019

Facebook has introduced updates for the Audience Network related to the monetization of games

Facebook continues to develop its Audience Network advertising network. Over the past year, the number of gaming companies registered in it has increased by 1.5 times. For them, the social network has prepared several new features related to game monetization.

Marketing November 27, 2017

DeltaDNA: rewarded advertising is in 58% of freeplay games

Rewarded video advertising has become the predominant type of advertising in mobile freeplay games. Compared to last year, its share increased from 44% to 58%.

Industry December 5, 2016

Native ads generate 40% more clicks

Users are 30-40% more likely to click on native ads than on any other. This was announced by the startup YouAppi based on the results of data from user acquisition campaigns on its own OneRun platform.

Marketing July 15, 2015

How do I know that your game will live?

Everything is decided in the first 48 hours, says John Walsh, executive director of Fuse Powered monetization service.

Marketing February 27, 2015

Gameloft has opened access to its advertising inventory

The British branch of Gameloft will provide local advertisers with direct access to their advertising inventory. This is done in order to increase the effectiveness of commercial offers, – says the resource Pocketgamer.biz .

Other October 18, 2012

Advertising with incentives

Zynga has launched its first advertising campaign based on rewards in mobile games.

Other August 9, 2012

Both the developer and the advertiser

German startup Elblabs has entered the market with an original advertising exchange platform in mobile, social and online games.

Other July 17, 2012

$400 thousand per month on in-game advertising

The popular mobile hit Fruit Ninja serves as an excellent example of how the free version of the application can earn very impressive amounts due to in-game advertising. According to Phil Larsen, the CMO of the Halfbrick studio that developed it, “Fruit Ninja” brings in over $400,000 monthly.However, according to Larsen, with such a high popularity of this game, the income could be higher.

All publications by tag «in-game advertising»

Anzu.io it enters the Russian-speaking market. The service is engaged in native integration of advertising into games

Electronic Arts has rejected information that it will embed video ads in its games

Study: revenue from advertising in Chinese mobile games exceeded $1.5 billion in 2020

In NBA 2K21, there are video inserts with ads that cannot be missed

Facebook has introduced updates for the Audience Network related to the monetization of games

DeltaDNA: rewarded advertising is in 58% of freeplay games

Native ads generate 40% more clicks

How do I know that your game will live?

Gameloft has opened access to its advertising inventory

Advertising with incentives

Both the developer and the advertiser

$400 thousand per month on in-game advertising