Users are 30-40% more likely to click on native ads than on any other. This was announced by the startup YouAppi based on the results of data from user acquisition campaigns on its own OneRun platform.
Native advertising corresponds to the application externally and in content. It turned out that such advertising is more effective than any other. Users click on native banners 30-40% more often than on regular ones.
The conversion rate of such ads is twice as high as that of other types.
YouAppi made its conclusions based on data “from hundreds of user acquisition campaigns.” The campaigns took place on the OneRun marketing platform.
Source: VentureBeat