The developers of the NBA 2K21 basketball simulator found themselves in the center of a new scandal. The game, which is sold for full price, has promotional video inserts during downloads. You can’t skip them or disable them in the settings.
Stevivor drew attention to this by publishing videos with examples of such inserts. During the loading of one of the matches in the “My Team” mode, users were shown an advertisement for Oculus Quest 2.
Players can not refuse to view ads in any way and are forced to watch it to the end even after the download of the game itself is completed. In this case, it no longer matters how fast the SSD is installed in the PC or console.
Previously, 2K has repeatedly faced criticism of its monetization policy. In last year’s NBA 2K20, a similar advertisement appeared, which was also impossible to miss.
In August 2019, the company presented a trailer for the “My Team” mode, which soon “drowned” in dislikes (40 thousand fingers down against 4 thousand positive reactions). The fact is that virtual slot machines were declared as one of the features of the game.
The ratio of likes /dislikes under last year’s NBA 2k20 trailer
Recently, players are increasingly faced with examples of additional monetization in sports simulators. In September, EA had to apologize for commercials in UFC 4, when a promo of the series “The Boys” appeared on the screen during replays.
The situation is aggravated by the publishers’ pricing policy. Now the games of the NBA 2K series are already sold for full price ($ 60), and versions for the next generation of consoles will already cost $ 70.
Also on the topic:
- EA was criticized after advertising loot boxes for FIFA 21 in a children’s magazine
- A number of games for Sony PlayStation 5 will cost $70. Now it’s official
- Advertising of Playrix games was banned in the UK for inconsistency with the main gameplay
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