The Tapjoy mobile advertising platform has introduced a new format of mobile video ads called Interactive End Cards — interactive slides embedded in the video with additional information.

Gaming companies in February spent on airtime in In the United States, $73.6 million, $5.4 million of them fell on the authors of World of Tanks.

Eric Seufert, former vice president of acquisition and user engagement at Rovio and a partner at the consulting agency Heracles Media, spoke about how the game was monetized through advertising Flip Diving.

Fans of action games need to show gameplay in video ads, and fans of racers need to show the characters of the game. This is reported in a study of the AdColony advertising platform.

Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to such conclusions based on the results of its own research.

Users spend more time on mobile devices than watching TV. But they still treat mobile video advertising worse than TV commercials. The analytical company MillwardBrown came to such conclusions.

The Supersonic mobile advertising network has launched a technology for posting motivated videos.

Spending on mobile video advertising is not growing as fast as one might expect. This segment of the market will catch up with its closest competitor, PC advertising, only by 2019,” says the American analytical company eMarketer.

The commercial for the mobile version of the Hearthstone game will be played during the final games of the National Hockey League and the National Basketball Association.

Mobile developers have spent more on TV advertising this year than console studios. About this with reference to the research of the iSpot resource.tv reports the online publication Venturebeat.

Game of War: Fire Age earns $1 million a day. All this is thanks to an advertisement with the American actress and model Kate Upton.

The company Leadbolt, which owns the marketing platform of the same name, has launched its own mobile video advertising network.